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• catalog abstract "Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology.".
• catalog contributor b10600783.
• catalog created "c1997.".
• catalog date "1997".
• catalog date "c1997.".
• catalog dateCopyrighted "c1997.".
• catalog description "(cont.) Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrook -- Electronic marketing : future possibilities/ Joseph F. Hair, Jr. and William W. Keep.".
• catalog description "Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology.".
• catalog description "Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force managment at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips, Andrew Donoho, William W. Keep, Walter Mayberry, John M. McCann, Karen Shapiro and David Smith --".
• catalog description "Includes bibliographical references (p. [175]-181) and index.".
• catalog extent "xiii, 193 p. :".
• catalog hasFormat "Electronic marketing and the consumer.".
• catalog identifier "0761910697 (cloth : acid-free paper)".
• catalog identifier "0761910700 (pbk. : acid-free paper)".
• catalog isFormatOf "Electronic marketing and the consumer.".
• catalog issued "1997".
• catalog issued "c1997.".
• catalog language "eng".
• catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
• catalog relation "Electronic marketing and the consumer.".
• catalog subject "656.8/4 21".
• catalog subject "Broadcast advertising.".
• catalog subject "Electronic marketing.".
• catalog subject "HF5415.1265 .E395 1997".
• catalog subject "Internet marketing.".
• catalog subject "Twenty-first century Forecasts.".
• catalog tableOfContents "(cont.) Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrook -- Electronic marketing : future possibilities/ Joseph F. Hair, Jr. and William W. Keep.".
• catalog tableOfContents "Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force managment at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips, Andrew Donoho, William W. Keep, Walter Mayberry, John M. McCann, Karen Shapiro and David Smith --".
• catalog title "Electronic marketing and the consumer / editor, Robert A. Peterson.".
• catalog type "Forecasts. fast".
• catalog type "text".