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- catalog contributor b10603959.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Food Lion: bad publicity throttles success -- United Way: a not-for-profit destroys its image: and girl scout doubts -- Perrier: ill-handling of adversity -- IBM: a giant fails to cope -- Sears: faltering to competitors -- Borden: letting brand franchises sour -- Maytag: a bungled promotion in England -- Euro Disney: a successful format does not transfer well to Europe -- Coca-Cola's classic blunder: the failure of marketing research -- Adidas: understimating competitors -- Osborne Computer: short-lived product uniqueness -- Chrysler's great reversal --".
- catalog description "Harley Davidson fights back, finally -- Microsoft: harnessing innovation -- Southwest Airlines: "try to match our prices" -- GM's saturn: a new auto strategy -- Wal-Mart: now retailing's biggest -- Parma Pierogies: latent promise -- Potpourri of entrepreneurial adventures -- OfficeMax: promise fulfilled -- Dow Corning and Silicone Breast Implants: product safety on the line -- Cigarette controversies.".
- catalog description "Includes bibliographical references.".
- catalog extent "x, 366 p. :".
- catalog hasFormat "Marketing mistakes.".
- catalog identifier "0471000884 (acid-free paper)".
- catalog isFormatOf "Marketing mistakes.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Marketing mistakes.".
- catalog spatial "United States".
- catalog subject "658.8/00973 20".
- catalog subject "HF5415.1 .H37 1995".
- catalog subject "Marketing United States Case studies.".
- catalog subject "Marketing".
- catalog tableOfContents "Food Lion: bad publicity throttles success -- United Way: a not-for-profit destroys its image: and girl scout doubts -- Perrier: ill-handling of adversity -- IBM: a giant fails to cope -- Sears: faltering to competitors -- Borden: letting brand franchises sour -- Maytag: a bungled promotion in England -- Euro Disney: a successful format does not transfer well to Europe -- Coca-Cola's classic blunder: the failure of marketing research -- Adidas: understimating competitors -- Osborne Computer: short-lived product uniqueness -- Chrysler's great reversal --".
- catalog tableOfContents "Harley Davidson fights back, finally -- Microsoft: harnessing innovation -- Southwest Airlines: "try to match our prices" -- GM's saturn: a new auto strategy -- Wal-Mart: now retailing's biggest -- Parma Pierogies: latent promise -- Potpourri of entrepreneurial adventures -- OfficeMax: promise fulfilled -- Dow Corning and Silicone Breast Implants: product safety on the line -- Cigarette controversies.".
- catalog title "Marketing mistakes / Robert F. Hartley.".
- catalog type "Case studies. fast".
- catalog type "text".