Matches in Harvard for { <http://id.lib.harvard.edu/aleph/007672212/catalog> ?p ?o. }
Showing items 1 to 23 of
23
with 100 items per page.
- catalog abstract "Bruce W. Marcus and Sherwood Wallace offer new strategies and techniques, including sophisticated marketing practices and state-of-the-art computer and electronic communications techniques - platforms that will launch investor relations into the twenty-first century. An accessible, hands-on book, it covers the full range of modern investor relations practices. New Dimensions in Investor Relations is a complete guide to the full spectrum of investor relations practices, including an appendix with the latest word on budgeting, regulation, relevant computer software, and resources for the CEO, the CFO, and the investor relations professional.".
- catalog contributor b10605963.
- catalog contributor b10605964.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Bruce W. Marcus and Sherwood Wallace offer new strategies and techniques, including sophisticated marketing practices and state-of-the-art computer and electronic communications techniques - platforms that will launch investor relations into the twenty-first century. An accessible, hands-on book, it covers the full range of modern investor relations practices. New Dimensions in Investor Relations is a complete guide to the full spectrum of investor relations practices, including an appendix with the latest word on budgeting, regulation, relevant computer software, and resources for the CEO, the CFO, and the investor relations professional.".
- catalog description "Ch. 1. The Art and Craft of Investor Relations -- Ch. 2. The Marketing Approach -- Ch. 3. The Cast of Characters -- Ch. 4. The Changing Landscape of Analysis -- Ch. 5. Working with the Financial Community -- Ch. 6. The Computer in Investor Relations -- Ch. 7. Corporate Communications -- Ch. 8. The Financial and Business Media -- Ch. 9. Rules of Disclosure: The SEC and the Markets -- Ch. 10. Going Public -- Ch. 11. Shareholder Relations -- Ch. 12. The Investor Relations Counsel -- Ch. 13. Competing for Capital -- App. A. Costs and Budgets -- App. B. The Public Offering -- App. C. Private Securities Litigation Reform Act of 1995.".
- catalog description "Includes bibliographical references (p. 394-399) and index.".
- catalog extent "xviii, 409 p. ;".
- catalog identifier "0471141534 (cloth : alk. paper)".
- catalog isPartOf "[Wiley frontiers in finance]".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "658.4 21".
- catalog subject "Corporations Investor relations.".
- catalog subject "HD2744 .M37 1997".
- catalog tableOfContents "Ch. 1. The Art and Craft of Investor Relations -- Ch. 2. The Marketing Approach -- Ch. 3. The Cast of Characters -- Ch. 4. The Changing Landscape of Analysis -- Ch. 5. Working with the Financial Community -- Ch. 6. The Computer in Investor Relations -- Ch. 7. Corporate Communications -- Ch. 8. The Financial and Business Media -- Ch. 9. Rules of Disclosure: The SEC and the Markets -- Ch. 10. Going Public -- Ch. 11. Shareholder Relations -- Ch. 12. The Investor Relations Counsel -- Ch. 13. Competing for Capital -- App. A. Costs and Budgets -- App. B. The Public Offering -- App. C. Private Securities Litigation Reform Act of 1995.".
- catalog title "New dimensions in investor relations : competing for capital in the 21st century / Bruce W. Marcus, Sherwood Lee Wallace.".
- catalog type "text".