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- catalog contributor b10644092.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Foreword / Hans Thorelli -- Ch. 1. Culture Impacts of Markets: Pitfalls and Potentials -- Ch. 2. The Standardization versus Adaptation Debate: Wherefore Art Thou Now? -- Ch. 3. Cross-Cultural Negotiations -- Ch. 4. Cross-Cultural Dimensions of Marketing Research -- Ch. 5. Cross-Cultural Aspects of Products -- Ch. 6. Cross-Cultural Influences on Advertising -- Ch. 7. Cross-Cultural Aspects of Trade Fairs -- Ch. 8. Cross-Cultural Sales Promotional Techniques -- Ch. 9. Cross-Cultural Issues in Sales and Sales Management -- Ch. 10. A Cross-Cultural View of Channels of Distribution -- Ch. 11. Pricing -- Ch. 12. Cross-Cultural Aspects of Services Marketing -- Ch. 13. Cross-Cultural Implications of the Aftermarket.".
- catalog description "Includes bibliographical references (p. 333-363) and index.".
- catalog extent "xvi, 375 p. ;".
- catalog identifier "0789001543 (hardcover : alk. paper)".
- catalog identifier "078900285X (pbk. : alk. paper)".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Binghamton, NY : International Business Press,".
- catalog subject "658.8/48 21".
- catalog subject "Export marketing Cross-cultural studies.".
- catalog subject "HF5415 .H393 1998".
- catalog subject "Marketing Cross-cultural studies.".
- catalog tableOfContents "Foreword / Hans Thorelli -- Ch. 1. Culture Impacts of Markets: Pitfalls and Potentials -- Ch. 2. The Standardization versus Adaptation Debate: Wherefore Art Thou Now? -- Ch. 3. Cross-Cultural Negotiations -- Ch. 4. Cross-Cultural Dimensions of Marketing Research -- Ch. 5. Cross-Cultural Aspects of Products -- Ch. 6. Cross-Cultural Influences on Advertising -- Ch. 7. Cross-Cultural Aspects of Trade Fairs -- Ch. 8. Cross-Cultural Sales Promotional Techniques -- Ch. 9. Cross-Cultural Issues in Sales and Sales Management -- Ch. 10. A Cross-Cultural View of Channels of Distribution -- Ch. 11. Pricing -- Ch. 12. Cross-Cultural Aspects of Services Marketing -- Ch. 13. Cross-Cultural Implications of the Aftermarket.".
- catalog title "Handbook of cross-cultural marketing / Paul A. Herbig.".
- catalog type "Cross-cultural studies. fast".
- catalog type "text".