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- catalog contributor b10660231.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xv, 210 p. :".
- catalog identifier "0844234761".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog subject "658.8/27 20".
- catalog subject "Brand choice.".
- catalog subject "Branding (Marketing)".
- catalog subject "HF5415.15 .W425 1993".
- catalog title "Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.".
- catalog type "text".