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- catalog contributor b10660640.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Includes bibliographical references (p. 400-403) and index.".
- catalog extent "xii, 413 p. :".
- catalog hasFormat "Brand chartering handbook.".
- catalog identifier "0201877430".
- catalog isFormatOf "Brand chartering handbook.".
- catalog isPartOf "The EIU series".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "[London] : Economist Intelligence Unit ; Harlow : Addison-Wesley,".
- catalog relation "Brand chartering handbook.".
- catalog subject "658.5/75 20".
- catalog subject "Brand name products.".
- catalog subject "Branding (Marketing)".
- catalog subject "HD69.B7 M328 1996".
- catalog subject "New products Development".
- catalog subject "New products.".
- catalog subject "Organizational effectiveness.".
- catalog subject "Product management.".
- catalog title "The brand chartering handbook : how brand organizations learn "living scripts" / Chris Macrae and co-workers of the world class branding network.".
- catalog type "text".