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- catalog contributor b10660648.
- catalog contributor b10660649.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xix, 460 p. ;".
- catalog hasFormat "Product management.".
- catalog identifier "0256214395".
- catalog isFormatOf "Product management.".
- catalog isPartOf "The Irwin series in marketing".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Chicago : Irwin,".
- catalog relation "Product management.".
- catalog subject "658.5/6 20".
- catalog subject "HF5415.15 .L44 1997".
- catalog subject "Product management.".
- catalog title "Product management / Donald R. Lehmann, Russell S. Winer.".
- catalog type "text".