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- catalog contributor b10671493.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Levi's Dockers : creating a sub-brand -- Intel Corporation : branding an ingredient -- The California Milk Processor Board : branding a commodity -- Nivea : managing a brand portfolio -- Nike : building a global brand.".
- catalog extent "xxv, 635, [118] p. :".
- catalog identifier "0131201158".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, N.J. : Prentice Hall,".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products Management Case studies.".
- catalog subject "Brand name products Management.".
- catalog subject "HD69.B7 K45 1998".
- catalog tableOfContents "Levi's Dockers : creating a sub-brand -- Intel Corporation : branding an ingredient -- The California Milk Processor Board : branding a commodity -- Nivea : managing a brand portfolio -- Nike : building a global brand.".
- catalog title "Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.".
- catalog type "text".