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- catalog contributor b10676822.
- catalog contributor b10676823.
- catalog created "1997.".
- catalog date "1997".
- catalog date "1997.".
- catalog dateCopyrighted "1997.".
- catalog extent "33 p. ;".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 97-118.".
- catalog isPartOf "Report ; no. 97-118".
- catalog issued "1997".
- catalog issued "1997.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "HF5415.2 .R42 no. 97-118".
- catalog subject "Marketing Congresses.".
- catalog subject "New products Marketing Congresses.".
- catalog title "A different game : really new products, evolving markets, and responsive organizations / prepared by Page Moreau.".
- catalog type "text".