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- catalog abstract "How does retailer stockpiling, or forward buying, impact the intensity of manufacturer competition, and vice versa? Conventional wisdom and past research suggest that forward buying on deal reduces the level of competition infuture periods. We tackle this question in an equilibrium framework and find instead that an optimizing retailer uses forward buying strategically to intensify future brand competition. In short, promoting today can make a manufacturer worse off tomorrow. Additionally, we demonstrate that increases in the retailer₂s holding cost of inventory reduce the intensity of brand competition at the manufacturer level. Key Words: Promotions, Stockpiling, Competitive Intensity".
- catalog contributor b10694722.
- catalog contributor b10694723.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "How does retailer stockpiling, or forward buying, impact the intensity of manufacturer competition, and vice versa? Conventional wisdom and past research suggest that forward buying on deal reduces the level of competition infuture periods. We tackle this question in an equilibrium framework and find instead that an optimizing retailer uses forward buying strategically to intensify future brand competition. In short, promoting today can make a manufacturer worse off tomorrow. Additionally, we demonstrate that increases in the retailer₂s holding cost of inventory reduce the intensity of brand competition at the manufacturer level. Key Words: Promotions, Stockpiling, Competitive Intensity".
- catalog description "Includes bibliographical references (p. 22-23).".
- catalog extent "23 p. :".
- catalog isPartOf "Working paper (Harvard University. Graduate School of Business Administration. Division of Research) ; 98-074.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 98-074".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "[Boston] : Division of Research, Harvard Business School,".
- catalog title "How promotions and stockpiling affect brand competition / Samuel S. Chun.".
- catalog type "text".