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- catalog abstract "This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts.".
- catalog contributor b10707241.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description "Includes bibliographical references (p. 127-128) and index.".
- catalog description "This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts.".
- catalog description "Unit 1. What is an advertisement? -- Unit 2. Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit 3. Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit 4. How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit 5. Nautical but nice: intertextuality -- Unit 6. Cultural variations -- Brand Names -- Unit 7. Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit 8. Picture me this -- Symbols.".
- catalog extent "ix, 134 p. :".
- catalog identifier "0415145988".
- catalog isPartOf "Intertext (London, England)".
- catalog isPartOf "Intertext".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog subject "401/.41 21".
- catalog subject "Advertising Language.".
- catalog subject "English language Discourse analysis.".
- catalog subject "English language Written English.".
- catalog subject "PE1422 .G63 1997".
- catalog subject "PE1422 .G63 1998".
- catalog tableOfContents "Unit 1. What is an advertisement? -- Unit 2. Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit 3. Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit 4. How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit 5. Nautical but nice: intertextuality -- Unit 6. Cultural variations -- Brand Names -- Unit 7. Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit 8. Picture me this -- Symbols.".
- catalog title "The language of advertising : written texts / Angela Goddard.".
- catalog type "text".