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- catalog contributor b10719494.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Ch. 1. Introduction -- Ch. 2. The Negative Campaign -- Ch. 3. Successful Attack Strategies -- Ch. 4. Spiro Agnew for Vice president?: The Use of Humor in Negative Ads -- Ch. 5. Negativity is in the Eye of the Beholder -- Ch. 6. When Do Campaigns Go Negative? -- Ch. 7. Communicating Attack Messages -- Ch. 8. Party and Gender Differences Among Consultants -- Ch. 9. There's No Substitute for Experience: How Consultants Traits Such as Age And Experience Affect Media Selection -- Ch. 10. Telephones and Push Polls: Reach Out and Smack Someone -- Ch. 11. Case Studies. 1. The Ballad of Margie Lopp. 2. A Senator, a Colonel, and a Marshall. 3. A Jersey Street Fight -- Ch. 12. Toward the Millennium.".
- catalog description "Includes bibliographical references (p. [167]-172) and index.".
- catalog extent "iii, 175 p. :".
- catalog hasFormat "Political consultants and negative campaigning.".
- catalog identifier "0761810080 (cloth)".
- catalog identifier "0761810099 (pbk.)".
- catalog isFormatOf "Political consultants and negative campaigning.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Lanham, Md. : University Press of America,".
- catalog relation "Political consultants and negative campaigning.".
- catalog spatial "United States.".
- catalog subject "324.7/3/0973 21".
- catalog subject "Advertising, Political United States.".
- catalog subject "JK2281 .S88 1998".
- catalog subject "Negativism.".
- catalog subject "Political campaigns United States.".
- catalog subject "Political consultants United States.".
- catalog tableOfContents "Ch. 1. Introduction -- Ch. 2. The Negative Campaign -- Ch. 3. Successful Attack Strategies -- Ch. 4. Spiro Agnew for Vice president?: The Use of Humor in Negative Ads -- Ch. 5. Negativity is in the Eye of the Beholder -- Ch. 6. When Do Campaigns Go Negative? -- Ch. 7. Communicating Attack Messages -- Ch. 8. Party and Gender Differences Among Consultants -- Ch. 9. There's No Substitute for Experience: How Consultants Traits Such as Age And Experience Affect Media Selection -- Ch. 10. Telephones and Push Polls: Reach Out and Smack Someone -- Ch. 11. Case Studies. 1. The Ballad of Margie Lopp. 2. A Senator, a Colonel, and a Marshall. 3. A Jersey Street Fight -- Ch. 12. Toward the Millennium.".
- catalog title "Political consultants and negative campaigning : the secrets of the pros / Kerwin C. Swint.".
- catalog type "text".