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- catalog abstract ""In the beginning, commercial television was filled with promise. Offering convenient entertainment 'round the clock and easy access to the latest news and information, it became the nation's hearth, the reliable medium whenever anything out of the ordinary came along." "Today, the airwaves are inundated by drivel that panders to the audience's most base interests. Explaining that the United States - almost alone among the nations of the world - surrendered virtually the entire command of its public airwaves to the commercial sector. Down the Tube reveals that television's primary purpose has nothing to do with quality programming. Its main concern is to deliver certain audiences or demographic groups (e.g., women ages 18-49) to advertisers." "How did this happen? What went wrong? Is it too late?" "Drawing on years of first-hand experience, William F. Baker and George Dessart provide answers to these questions with new and astonishing insights and present questions of their own, covering such topics as: the most popular programs in the world and why they don't come from American television; seventy-five years of misregulation and how that has affected our news; the future entertainment capital of the western hemisphere: why it won't be in New York or Hollywood; how and why Generation X will improve children's programming; the surprising resilience of public television; and what you, your family, and friends can do to make television live up to its promise."--Jacket.".
- catalog contributor b10722419.
- catalog contributor b10722420.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description ""In the beginning, commercial television was filled with promise. Offering convenient entertainment 'round the clock and easy access to the latest news and information, it became the nation's hearth, the reliable medium whenever anything out of the ordinary came along." "Today, the airwaves are inundated by drivel that panders to the audience's most base interests. Explaining that the United States - almost alone among the nations of the world - surrendered virtually the entire command of its public airwaves to the commercial sector. Down the Tube reveals that television's primary purpose has nothing to do with quality programming. Its main concern is to deliver certain audiences or demographic groups (e.g., women ages 18-49) to advertisers." "How did this happen? What went wrong? Is it too late?" "Drawing on years of first-hand experience, William F. Baker and George Dessart provide answers to these questions with new and astonishing insights and present questions of their own, covering such topics as: the most popular programs in the world and why they don't come from American television; seventy-five years of misregulation and how that has affected our news; the future entertainment capital of the western hemisphere: why it won't be in New York or Hollywood; how and why Generation X will improve children's programming; the surprising resilience of public television; and what you, your family, and friends can do to make television live up to its promise."--Jacket.".
- catalog description "Includes bibliographical references (p. 303-311) and index.".
- catalog description "What hath mammon wrought? the illusions of marketplace and regulation -- The road not taken: the British Broadcasting Corporation -- Eyeballs for sale: the best-kept secret in television -- The scarcity of abundance: more networks, more stations, more cable, but not more programs -- Where the action is: television news -- Kinderfeindlichkeit: the plight of children and children's television -- World television: the privatization of the global village -- The underfunded afterthought: public television -- The road ahead.".
- catalog extent "xix, 332 p. ;".
- catalog hasFormat "Down the tube.".
- catalog identifier "0465007228".
- catalog isFormatOf "Down the tube.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "New York, NY : BasicBooks,".
- catalog relation "Down the tube.".
- catalog spatial "United States.".
- catalog subject "302.23/45 21".
- catalog subject "PN1992.6 .B32 1998".
- catalog subject "Television broadcasting Economic aspects United States.".
- catalog subject "Television broadcasting Social aspects United States.".
- catalog tableOfContents "What hath mammon wrought? the illusions of marketplace and regulation -- The road not taken: the British Broadcasting Corporation -- Eyeballs for sale: the best-kept secret in television -- The scarcity of abundance: more networks, more stations, more cable, but not more programs -- Where the action is: television news -- Kinderfeindlichkeit: the plight of children and children's television -- World television: the privatization of the global village -- The underfunded afterthought: public television -- The road ahead.".
- catalog title "Down the tube : an inside account of the failure of American television / William F. Baker and George Dessart.".
- catalog type "text".