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- catalog abstract ""Why is talk about television forbidden at a Montessori school? Why does a mother feel guilty about watching Star Trek in front of her 4-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms."--Jacket.".
- catalog contributor b10724375.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""Why is talk about television forbidden at a Montessori school? Why does a mother feel guilty about watching Star Trek in front of her 4-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms."--Jacket.".
- catalog description "Includes bibliographical references (p. [141]-148) and index.".
- catalog description "Qualitative audience research -- Feminist methods: the parents' support group -- Lay theories of media effects: Power Rangers at pre-school -- TV among fundamentalist Christians: from the secular to the satanic -- Television and the Internet.".
- catalog extent "xii, 154 p. :".
- catalog identifier "0198711417 (pbk. : alk. paper)".
- catalog identifier "0198711425 (hardcover : alk. paper)".
- catalog isPartOf "Oxford television studies".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Oxford : Clarendon Press ; New York : Oxford University Press,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "302.23/45/0973 21".
- catalog subject "PN1992.3.U5 S35 1998".
- catalog subject "Television viewers Research United States.".
- catalog subject "Television viewers Social aspects United States.".
- catalog subject "Television viewers United States Attitudes.".
- catalog tableOfContents "Qualitative audience research -- Feminist methods: the parents' support group -- Lay theories of media effects: Power Rangers at pre-school -- TV among fundamentalist Christians: from the secular to the satanic -- Television and the Internet.".
- catalog title "Television and new media audiences / Ellen Seiter.".
- catalog type "text".