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- catalog abstract "This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.".
- catalog contributor b10730589.
- catalog contributor b10730590.
- catalog contributor b10730591.
- catalog contributor b10730592.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Introduction to media economics theory and practice / James Owers, Rod Carveth, and Alison Alexander -- Media ownership : concepts and principles / Douglas Gomery -- Economics and media regulation / Robert Corn-Revere and Rod Carveth -- Valuation of media properties / Benjamin J. Bates -- Mergers and acquisitions : a communications industry overview / Gary W. Ozanich and Michael O. Wirth -- Economics of the daily newspaper industry / Robert G. Picard -- Economics of television networks : new dimensions and new alliances / Barry R. Litman -- Economics of the cable industry / Sidney L. Carroll and Herbert H. Howard -- Economics of Hollywood : money and media / Douglas Gomery -- Economics of contemporary radio / Jonathan David Tankel and Wenmouth Williams, Jr. -- Economics of the music industry / Eric W. Rothenbuhler and John M. Streck -- Economics of the international media / Rod Carveth [et al.] -- Economics of online media / Rod Carveth, James Owers, and Alison Alexander.".
- catalog description "This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.".
- catalog extent "ix, 304 p. ;".
- catalog hasFormat "Media economics.".
- catalog identifier "0805818421 (paper : alk. paper)".
- catalog isFormatOf "Media economics.".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "Mahwah, N.J. : L. Erlbaum Associates,".
- catalog relation "Media economics.".
- catalog subject "338.4/730223 21".
- catalog subject "Mass media Economic aspects.".
- catalog subject "P96.E25 M4 1998".
- catalog tableOfContents "Introduction to media economics theory and practice / James Owers, Rod Carveth, and Alison Alexander -- Media ownership : concepts and principles / Douglas Gomery -- Economics and media regulation / Robert Corn-Revere and Rod Carveth -- Valuation of media properties / Benjamin J. Bates -- Mergers and acquisitions : a communications industry overview / Gary W. Ozanich and Michael O. Wirth -- Economics of the daily newspaper industry / Robert G. Picard -- Economics of television networks : new dimensions and new alliances / Barry R. Litman -- Economics of the cable industry / Sidney L. Carroll and Herbert H. Howard -- Economics of Hollywood : money and media / Douglas Gomery -- Economics of contemporary radio / Jonathan David Tankel and Wenmouth Williams, Jr. -- Economics of the music industry / Eric W. Rothenbuhler and John M. Streck -- Economics of the international media / Rod Carveth [et al.] -- Economics of online media / Rod Carveth, James Owers, and Alison Alexander.".
- catalog title "Media economics : theory and practice / edited by Alison Alexander, James Owers, Rodney Carveth.".
- catalog type "text".