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- catalog abstract "A biography of the chairman of the Coca-Cola company, Roberto Goizueta, a Cuban who started his career as a chemical engineer for Coke. In 1960 he fled Castro's Cuba with $200 in his pocket and 100 shares of Coke stock. At the time of his death in 1997 he was worth $1 billion and one of the longest-serving CEO's in history.".
- catalog alternative "I would like the world to buy a coke".
- catalog contributor b10760181.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "A biography of the chairman of the Coca-Cola company, Roberto Goizueta, a Cuban who started his career as a chemical engineer for Coke. In 1960 he fled Castro's Cuba with $200 in his pocket and 100 shares of Coke stock. At the time of his death in 1997 he was worth $1 billion and one of the longest-serving CEO's in history.".
- catalog description "Includes bibliographical references (p. 305-321) and index.".
- catalog description "ch. 1. Cuba, Castro, and Coke -- ch. 2. Flight to the top -- ch. 3. "The Spanish inquisition" -- ch. 4. Break from the past: diet Coke and Columbia Pictures -- ch. 5. "Give me back my Coke!" -- ch. 6. Changing the script: the bottler spinoff and escape from Hollywood -- ch. 7. Coca-colonization -- ch. 8. "Always" a great shootout -- ch. 9. Big brand machine -- ch. 10. Games Roberto played -- ch. 11. "It's Coca-Cola heaven."".
- catalog extent "xviii, 334 p. :".
- catalog hasFormat "I'd like the world to buy a coke.".
- catalog identifier "0471194085 (cloth : alk. paper)".
- catalog isFormatOf "I'd like the world to buy a coke.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "I'd like the world to buy a coke.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "338.7/66362/092 B 21".
- catalog subject "Chief executive officers United States Biography.".
- catalog subject "Coca-Cola Company.".
- catalog subject "Goizueta, Roberto, 1931-1997.".
- catalog subject "HD9349.S632 G74 1998".
- catalog subject "Soft drink industry United States.".
- catalog tableOfContents "ch. 1. Cuba, Castro, and Coke -- ch. 2. Flight to the top -- ch. 3. "The Spanish inquisition" -- ch. 4. Break from the past: diet Coke and Columbia Pictures -- ch. 5. "Give me back my Coke!" -- ch. 6. Changing the script: the bottler spinoff and escape from Hollywood -- ch. 7. Coca-colonization -- ch. 8. "Always" a great shootout -- ch. 9. Big brand machine -- ch. 10. Games Roberto played -- ch. 11. "It's Coca-Cola heaven."".
- catalog title "I would like the world to buy a coke".
- catalog title "I'd like the world to buy a coke : the life and leadership of Roberto Goizueta / David Greising.".
- catalog type "Biography. fast".
- catalog type "text".