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- catalog abstract "Contending that comic strips contributed to the expansion of a mass consumer culture driven by visual images, Ian Gordon shows how, in addition to embellishing a wide array of goods with personalities, the comics themselves increasingly promoted consumerist values and upward mobility. He details how "Gasoline Alley" advocated the enjoyment of cars and how 1920s working girl Winnie Winkle became an avid seeker of a middle-class lifestyle. Documenting the invention of the comic book in the 1940s, Gordon also describes the emergence of a super-licensed Superman, whose girlfriend Lois Lane even went on a shopping spree during a period of wartime rationing. Emerging just as Americans were beginning to define themselves less by what they made and believed and more by what they bought, comic strips were from the outset commodities sold by syndicates to newspapers nationwide. Ian Gordon demonstrates that the strips' most enduring role has been not only to mirror a burgeoning consumer culture but also to actively promote it.".
- catalog contributor b10770706.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "1. From Caricature to Comic Strips: The Shaping of Comic Art as Commodity -- 2. Comic Strips, National Culture, and Marketing: The Breadth of the Form -- 3. Comic Art and the Commodification of African American Typographies: The Limits of the Form -- 4. Comic Strips as Culture: From National Phenomenon to Everyday Life -- 5. Envisioning Consumer Culture: "Gasoline Alley" and "Winnie Winkle," 1920-1945 -- 6. The Comic Book: Comics as an Independent Commodity, 1939-1945 -- Epilogue: The Persistence of Comic Art as Commodity -- App. Circulation and Syndication Data -- Table 1. Circulation of Newspapers Examined, 1901-1913 -- Table 2. Growth in Population and Newspaper Circulation, 1903-1913 -- Table 3. Syndication of Comic Strips, 1903-1913.".
- catalog description "Contending that comic strips contributed to the expansion of a mass consumer culture driven by visual images, Ian Gordon shows how, in addition to embellishing a wide array of goods with personalities, the comics themselves increasingly promoted consumerist values and upward mobility. He details how "Gasoline Alley" advocated the enjoyment of cars and how 1920s working girl Winnie Winkle became an avid seeker of a middle-class lifestyle. Documenting the invention of the comic book in the 1940s, Gordon also describes the emergence of a super-licensed Superman, whose girlfriend Lois Lane even went on a shopping spree during a period of wartime rationing.".
- catalog description "Emerging just as Americans were beginning to define themselves less by what they made and believed and more by what they bought, comic strips were from the outset commodities sold by syndicates to newspapers nationwide. Ian Gordon demonstrates that the strips' most enduring role has been not only to mirror a burgeoning consumer culture but also to actively promote it.".
- catalog description "Includes bibliographical references (p. 209-226) and index.".
- catalog extent "xi, 233 p. :".
- catalog hasFormat "Comic strips and consumer culture, 1890-1945.".
- catalog identifier "1560988568 (alk. paper)".
- catalog isFormatOf "Comic strips and consumer culture, 1890-1945.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Washington [D.C.] : Smithsonian Institution Press,".
- catalog relation "Comic strips and consumer culture, 1890-1945.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "1998 B-013".
- catalog subject "741.5/973/09 21".
- catalog subject "American literature History and criticism.".
- catalog subject "Animals, Laboratory Handbooks.".
- catalog subject "Cats Handbooks.".
- catalog subject "Comic books, strips, etc. United States History and criticism.".
- catalog subject "PN6725 .G59 1998".
- catalog subject "Popular culture United States.".
- catalog subject "QY 39 M379L 1998".
- catalog tableOfContents "1. From Caricature to Comic Strips: The Shaping of Comic Art as Commodity -- 2. Comic Strips, National Culture, and Marketing: The Breadth of the Form -- 3. Comic Art and the Commodification of African American Typographies: The Limits of the Form -- 4. Comic Strips as Culture: From National Phenomenon to Everyday Life -- 5. Envisioning Consumer Culture: "Gasoline Alley" and "Winnie Winkle," 1920-1945 -- 6. The Comic Book: Comics as an Independent Commodity, 1939-1945 -- Epilogue: The Persistence of Comic Art as Commodity -- App. Circulation and Syndication Data -- Table 1. Circulation of Newspapers Examined, 1901-1913 -- Table 2. Growth in Population and Newspaper Circulation, 1903-1913 -- Table 3. Syndication of Comic Strips, 1903-1913.".
- catalog title "Comic strips and consumer culture, 1890-1945 / Ian Gordon.".
- catalog type "Handbooks, manuals, etc. fast".
- catalog type "text".