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- catalog abstract ""This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. The book describes the technologies that have revolutionized the marketing research discipline and have transformed the day-to-day practice of marketing research into an invaluable tool for actionable plans and programs. Written for managers and marketing executives who direct or communicate with researchers and marketing staff, this book takes the reader step-by-step through the research planning and development process."--Jacket.".
- catalog contributor b10782926.
- catalog contributor b10782927.
- catalog contributor b10782928.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description ""This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. The book describes the technologies that have revolutionized the marketing research discipline and have transformed the day-to-day practice of marketing research into an invaluable tool for actionable plans and programs. Written for managers and marketing executives who direct or communicate with researchers and marketing staff, this book takes the reader step-by-step through the research planning and development process."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "x, 454 p. ;".
- catalog identifier "0844234435".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog subject "658.8/3 21".
- catalog subject "HF5415.2 .B555 1998".
- catalog subject "Marketing research.".
- catalog title "State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.".
- catalog type "text".