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- catalog contributor b10792262.
- catalog contributor b10792263.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The first seven seconds -- Television changed the rules -- You are the message -- Instincts and rules -- Poor reception -- The four essentials of a great communicator -- The magic bullet -- The double-edged sword -- Beyond charisma: control of the atmosphere -- An ounce of energy is worth a pound of technique -- Lighten up, you're wearing everybody out -- Okay, Ailes, fix me: the Ailes method/course -- Even heroes get scared -- "Making it" in grandma's eyes -- Media tactics: scoring on defense.".
- catalog extent "xvi, 232 p. :".
- catalog identifier "0385265425".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "New York, N.Y. : Currency/Doubleday,".
- catalog subject "Oral communication.".
- catalog tableOfContents "The first seven seconds -- Television changed the rules -- You are the message -- Instincts and rules -- Poor reception -- The four essentials of a great communicator -- The magic bullet -- The double-edged sword -- Beyond charisma: control of the atmosphere -- An ounce of energy is worth a pound of technique -- Lighten up, you're wearing everybody out -- Okay, Ailes, fix me: the Ailes method/course -- Even heroes get scared -- "Making it" in grandma's eyes -- Media tactics: scoring on defense.".
- catalog title "You are the message / Roger Ailes ; with Jon Kraushar.".
- catalog type "text".