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- catalog contributor b10839026.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Includes bibliographical references (xxxix-lxiii).".
- catalog extent "258, xii-lxviii p. ;".
- catalog identifier "3890125921".
- catalog isPartOf "Reihe Marketing ; Bd. 3".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "ger".
- catalog publisher "Lohmar : J. Eul,".
- catalog spatial "Germany.".
- catalog subject "Television advertising Germany.".
- catalog title "Klassifikation und Typologisierung von Fernsehwerbespots : theoretisch fundierte Modellbildung und empirische Anwendung / Tanja Marlen Schulz.".
- catalog type "text".