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- catalog contributor b10848279.
- catalog contributor b10848280.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Includes bibliographical references (p. [587]-605) and indexes.".
- catalog extent "xxiv, 630 p. :".
- catalog identifier "0256228779".
- catalog isPartOf "Irwin series in marketing".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Boston : Irwin/McGraw Hill,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .C5275 1998".
- catalog subject "Marketing.".
- catalog title "Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.".
- catalog type "text".