Matches in Harvard for { <http://id.lib.harvard.edu/aleph/007837219/catalog> ?p ?o. }
Showing items 1 to 38 of
38
with 100 items per page.
- catalog abstract "Chavez was an indefatigable speaker, writer, and non-discursive communicator who developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the center of his career. Hammerback and Jensen reveal that Chavez's worldview motivated him to work so tirelessly and directed him to the particular rhetorical qualities and techniques that characterized his discourse. The authors also demonstrate Chavez's surprising effectiveness as a rhetor despite his soft-spoken style, uncharacteristic of most powerful orators. The fact that Chavez had an extraordinarily powerful effect on audiences is well known; how Chavez achieved that effect has never before been explained. Hammerback and Jensen developed a model "to help explain Chavez's startling transformation of some audiences and persuasion of others." By merging thought and character in his themes, arguments, and explanations, and in his first and second personae, Chavez was able to identify with the character of his listeners. That identification induced many audience members to support Chavez's agenda for union activism.".
- catalog contributor b10849074.
- catalog contributor b10849075.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Ch. 1. The Making of a Rhetor and a Movement -- Ch. 2. Chavez's Conception of Rhetorical Communication: "Nothing Changes until the Individual Changes" -- Ch. 3. The Rhetorical Criticism of Reconstitutive Discourse: A Model for Analyzing Chavez's Public Address -- Ch. 4. Finding His Message and Forming His Union, 1963-1970 -- Ch. 5. Rhetorically "Working towards Creating the New Man": Chavez Maintains the Movement from 1970 to 1975 -- Ch. 6. The Merger of Man and Message: Rhetorical Techniques of a Teacher of Truth -- Ch. 7. Triumphs and Defeats in the Ongoing Quest: "To Enable Common People to Do Uncommon Things" -- Ch. 8. The Difficult Last Decade, the Unfinished Last Boycott: "To Encourage a Multitude of Simple Deeds" -- Ch. 9. Conclusion.".
- catalog description "Chavez was an indefatigable speaker, writer, and non-discursive communicator who developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the center of his career. Hammerback and Jensen reveal that Chavez's worldview motivated him to work so tirelessly and directed him to the particular rhetorical qualities and techniques that characterized his discourse.".
- catalog description "Includes bibliographical references (p. [223]-236) and index.".
- catalog description "That identification induced many audience members to support Chavez's agenda for union activism.".
- catalog description "The authors also demonstrate Chavez's surprising effectiveness as a rhetor despite his soft-spoken style, uncharacteristic of most powerful orators.".
- catalog description "The fact that Chavez had an extraordinarily powerful effect on audiences is well known; how Chavez achieved that effect has never before been explained. Hammerback and Jensen developed a model "to help explain Chavez's startling transformation of some audiences and persuasion of others." By merging thought and character in his themes, arguments, and explanations, and in his first and second personae, Chavez was able to identify with the character of his listeners.".
- catalog extent "viii, 241 p. ;".
- catalog hasFormat "Rhetorical career of César Chávez.".
- catalog identifier "089096808X (alk. paper)".
- catalog isFormatOf "Rhetorical career of César Chávez.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "College Station : Texas A & M University Press,".
- catalog relation "Rhetorical career of César Chávez.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "331.88/13/092 21".
- catalog subject "Chavez, Cesar, 1927-1993 Oratory.".
- catalog subject "Discourse analysis.".
- catalog subject "English language United States Rhetoric.".
- catalog subject "HD6509.C48 H36 1998".
- catalog subject "Labor leaders United States.".
- catalog subject "Mexican American labor union members.".
- catalog subject "Mexican American migrant agricultural laborers.".
- catalog subject "Migrant agricultural laborers Labor unions United States.".
- catalog subject "Persuasion (Rhetoric)".
- catalog subject "United Farm Workers.".
- catalog tableOfContents "Ch. 1. The Making of a Rhetor and a Movement -- Ch. 2. Chavez's Conception of Rhetorical Communication: "Nothing Changes until the Individual Changes" -- Ch. 3. The Rhetorical Criticism of Reconstitutive Discourse: A Model for Analyzing Chavez's Public Address -- Ch. 4. Finding His Message and Forming His Union, 1963-1970 -- Ch. 5. Rhetorically "Working towards Creating the New Man": Chavez Maintains the Movement from 1970 to 1975 -- Ch. 6. The Merger of Man and Message: Rhetorical Techniques of a Teacher of Truth -- Ch. 7. Triumphs and Defeats in the Ongoing Quest: "To Enable Common People to Do Uncommon Things" -- Ch. 8. The Difficult Last Decade, the Unfinished Last Boycott: "To Encourage a Multitude of Simple Deeds" -- Ch. 9. Conclusion.".
- catalog title "The rhetorical career of César Chávez / John C. Hammerback and Richard J. Jensen.".
- catalog type "text".