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catalog contributor b10851747.
catalog created "c1998.".
catalog date "1998".
catalog date "c1998.".
catalog dateCopyrighted "c1998.".
catalog description ""Green" Issues and Crisis Preparation -- Supplying Your Own Banana Peels / Marion K. Pinsdorf -- Toward Better Two-Way: Why Communications Process Improvement Represents the Right Response During Uncertain Times / Linda M. Dulye -- 8.. Corporate Communication and Technology -- Understanding Information and Technology -- Using Media Technologies -- Voice Mail, E-mail, LAN, the Internet, the World Wide Web -- Organizations and People Suitable for Technical Innovation -- Influence on Language -- Technological Impact -- Impact of Technological Innovation on the Corporation, on People, on Process -- Information and Electronic Media -- Anytime, Anywhere: The Social Impact of Emerging Communication Technology / Valerie Perugini -- Efforts to Simplify Human-Computer Communication / Michael W. Cusack -- 9.. Corporate Communication in Global Markets -- Logistics of an Overseas Assignment -- Who to Contact -- Communication in the New Europe --".
catalog description ""New England Approach" -- Corporate Social Responsibility: New Ways of Making a Profit / Patricia Siccone -- Selling Science to Society / Linn A. Weiss -- Crime, Business Ethics, and Corporate Communication / Vaughana Macy Feary -- 6.. Corporate Communication and Meeting the Press -- Meeting the Press: General Criteria -- Meeting the Press: Some Guidelines -- Wall Street: The Financial Press -- Main Street: The Hometown Media -- Park Avenue: National Newspapers -- Industrial Boulevard: The Trade Publications -- Research Plaza: Professional Journals -- Broadway: Entertainment Media -- Case of the VP for External Communication / Orange and Rockland Utilities, Inc. and Subsidiaries -- "Get Tough on Crime: But Don't Lock 'em in My Back Yard" / Diana Vance -- 7.. Corporate Communication and Crisis -- Stages of a Crisis and the Corporate Response -- Crisis Communication Plans -- Responding to Pressure Groups --".
catalog description "1.. Overview of Corporate Communication -- Corporate Communication and Its Strategic Importance -- Developing a Corporate Communication Philosophy -- 2.. Corporate Communication Practice -- Skills and Talents for Individuals -- Small and Large Group Requirements -- Presentations: Meetings and Speeches -- Selecting Media -- Becoming a Multimedia Professional -- Odor of Mendacity: Root Causes of Poor Corporate Communication / Edmond H. Weiss -- 3.. Corporate Communication and Corporate Culture -- Defining a Corporation's Culture -- Signs of a Culture in Trouble -- Corporate Culture Changes -- Perpetuating Corporate Culture -- Communication and Change: Effective Change Communication is Personal, Global, and Continuous / Michael B. Goodman, Karen E. Willis and Virginia C. Holihan -- Interpersonal Stress in the Organization: The Role of Psychological Fusion / Paul P. Baard -- Corporate Culture: Add 99 Years of Seasoning / Elliott Hebert --".
catalog description "4.. Corporate Identity -- Mission Statements and Corporate Philosophies -- Logos, Letterhead, and Annual Reports -- Advertising and Company Perception -- Internal Perception Programs -- External Communication and Perception of Company Image -- Relations with Various Publics -- Outreach Programs -- Government Relations: Local, State, and Federal Regulators and Agencies -- Customer Relations -- Public Broadcasting Sponsorships and Corporate Identity -- Misconception: Public TV and Corporate Advertising -- Public TV and the Corporate Marketplace -- Business Environment, Demographics, and Technology: A Case Study of Florida Power and Light's Electronic Employee Communication Services / David H. Ostroff, Dawn Donnelly and Alan Fried -- 5.. Corporate Citizenship and Social Responsibility -- Corporation as Citizen -- Corporate Citizenship Policy -- Benefits of Corporate Citizenship -- Building Equity through Community Relations --".
catalog description "Communication and the Pacific Rim -- Communication with Developing Countries -- Communication Technologies Overcome Barriers of Time and Space -- Europe and the European Union / Michael B. Goodman.".
catalog description "Includes bibliographical references and index.".
catalog extent "xv, 329 p. :".
catalog identifier "0791437612".
catalog identifier "0791437620 (pbk.)".
catalog isPartOf "SUNY series in human communication processes.".
catalog isPartOf "Suny series, Human communication processes".
catalog issued "1998".
catalog issued "c1998.".
catalog language "eng".
catalog publisher "Albany : State University of New York Press,".
catalog subject "658.4/5 21".
catalog subject "Communication in management.".
catalog subject "Communication in organizations.".
catalog subject "Corporate culture.".
catalog subject "Corporations Public relations.".
catalog subject "HD30.3 .G656 1998".
catalog subject "Social responsibility of business.".
catalog tableOfContents ""Green" Issues and Crisis Preparation -- Supplying Your Own Banana Peels / Marion K. Pinsdorf -- Toward Better Two-Way: Why Communications Process Improvement Represents the Right Response During Uncertain Times / Linda M. Dulye -- 8.. Corporate Communication and Technology -- Understanding Information and Technology -- Using Media Technologies -- Voice Mail, E-mail, LAN, the Internet, the World Wide Web -- Organizations and People Suitable for Technical Innovation -- Influence on Language -- Technological Impact -- Impact of Technological Innovation on the Corporation, on People, on Process -- Information and Electronic Media -- Anytime, Anywhere: The Social Impact of Emerging Communication Technology / Valerie Perugini -- Efforts to Simplify Human-Computer Communication / Michael W. Cusack -- 9.. Corporate Communication in Global Markets -- Logistics of an Overseas Assignment -- Who to Contact -- Communication in the New Europe --".
catalog tableOfContents ""New England Approach" -- Corporate Social Responsibility: New Ways of Making a Profit / Patricia Siccone -- Selling Science to Society / Linn A. Weiss -- Crime, Business Ethics, and Corporate Communication / Vaughana Macy Feary -- 6.. Corporate Communication and Meeting the Press -- Meeting the Press: General Criteria -- Meeting the Press: Some Guidelines -- Wall Street: The Financial Press -- Main Street: The Hometown Media -- Park Avenue: National Newspapers -- Industrial Boulevard: The Trade Publications -- Research Plaza: Professional Journals -- Broadway: Entertainment Media -- Case of the VP for External Communication / Orange and Rockland Utilities, Inc. and Subsidiaries -- "Get Tough on Crime: But Don't Lock 'em in My Back Yard" / Diana Vance -- 7.. Corporate Communication and Crisis -- Stages of a Crisis and the Corporate Response -- Crisis Communication Plans -- Responding to Pressure Groups --".
catalog tableOfContents "1.. Overview of Corporate Communication -- Corporate Communication and Its Strategic Importance -- Developing a Corporate Communication Philosophy -- 2.. Corporate Communication Practice -- Skills and Talents for Individuals -- Small and Large Group Requirements -- Presentations: Meetings and Speeches -- Selecting Media -- Becoming a Multimedia Professional -- Odor of Mendacity: Root Causes of Poor Corporate Communication / Edmond H. Weiss -- 3.. Corporate Communication and Corporate Culture -- Defining a Corporation's Culture -- Signs of a Culture in Trouble -- Corporate Culture Changes -- Perpetuating Corporate Culture -- Communication and Change: Effective Change Communication is Personal, Global, and Continuous / Michael B. Goodman, Karen E. Willis and Virginia C. Holihan -- Interpersonal Stress in the Organization: The Role of Psychological Fusion / Paul P. Baard -- Corporate Culture: Add 99 Years of Seasoning / Elliott Hebert --".
catalog tableOfContents "4.. Corporate Identity -- Mission Statements and Corporate Philosophies -- Logos, Letterhead, and Annual Reports -- Advertising and Company Perception -- Internal Perception Programs -- External Communication and Perception of Company Image -- Relations with Various Publics -- Outreach Programs -- Government Relations: Local, State, and Federal Regulators and Agencies -- Customer Relations -- Public Broadcasting Sponsorships and Corporate Identity -- Misconception: Public TV and Corporate Advertising -- Public TV and the Corporate Marketplace -- Business Environment, Demographics, and Technology: A Case Study of Florida Power and Light's Electronic Employee Communication Services / David H. Ostroff, Dawn Donnelly and Alan Fried -- 5.. Corporate Citizenship and Social Responsibility -- Corporation as Citizen -- Corporate Citizenship Policy -- Benefits of Corporate Citizenship -- Building Equity through Community Relations --".
catalog tableOfContents "Communication and the Pacific Rim -- Communication with Developing Countries -- Communication Technologies Overcome Barriers of Time and Space -- Europe and the European Union / Michael B. Goodman.".
catalog title "Corporate communications for executives / authored and edited by Michael B. Goodman.".
catalog type "text".