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- catalog alternative "At head of title: American Marketing Association".
- catalog alternative "Customer satisfaction".
- catalog contributor b10859591.
- catalog created "1995.".
- catalog date "1995".
- catalog date "1995.".
- catalog dateCopyrighted "1995.".
- catalog description "Customer satisfaction : the challenge -- Planning customer satisfaction research -- Who are the customers? -- Qualitative and quantitative research -- Determining critical performance attributes : the customer defines satisfaction -- Mail or telephone survey? -- Designing the questionnaire -- Conducting the customer satisfaction survey -- Analyzing results : qualitative research -- Analyzing results : percentages and proportions -- Analyzing results : statistical techniques -- Integrating company information in the research process -- Applying the results : how to improve satisfaction --Maintaining customer satisfaction : continuous improvement is not a luxury.".
- catalog description "Includes bibliographical references (p. 219-222) and index.".
- catalog extent "viii, 231 p. ;".
- catalog identifier "0844235865 (pbk.)".
- catalog issued "1995".
- catalog issued "1995.".
- catalog language "eng".
- catalog publisher "Lincolnwood, IL : NTC Business Books,".
- catalog subject "658.8/12 20".
- catalog subject "Consumer satisfaction Research.".
- catalog subject "Consumers Research.".
- catalog subject "HF5415.3 .D88 1995".
- catalog tableOfContents "Customer satisfaction : the challenge -- Planning customer satisfaction research -- Who are the customers? -- Qualitative and quantitative research -- Determining critical performance attributes : the customer defines satisfaction -- Mail or telephone survey? -- Designing the questionnaire -- Conducting the customer satisfaction survey -- Analyzing results : qualitative research -- Analyzing results : percentages and proportions -- Analyzing results : statistical techniques -- Integrating company information in the research process -- Applying the results : how to improve satisfaction --Maintaining customer satisfaction : continuous improvement is not a luxury.".
- catalog title "AMA handbook for customer satisfaction / Alan Dutka.".
- catalog title "At head of title: American Marketing Association".
- catalog title "Customer satisfaction".
- catalog type "text".