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- catalog contributor b10859594.
- catalog contributor b10859595.
- catalog contributor b10859596.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Changing environment of financial services / James F. Devlin and Mike Wright -- Understanding consumers and markets / Sally McKechnie and Tina Harrison -- Developing marketing strategy / Christine Ennew -- Financial services marketing mix / Christine Ennew and Trevor Watkins -- Product strategy / Christine Ennew -- Advertising and promotion / Des Thwaites -- Pricing / David Llewellyn and Leigh Drake -- Distribution channels / Barry Howcroft and Julia Kiely -- Customer care and service quality / Barbara R. Lewis -- Bank marketing / Mike Wright and Barry Howcroft -- Insurance marketing / Stephen Diacon and Trevor Watkins -- Building society marketing / Donald W. Cowell -- Marketing of unit and investment trusts / Paul Draper -- Credit cards / Steve Worthington -- Case studies.".
- catalog description "Includes bibliographical references (p. [378]-397) and index.".
- catalog extent "xi, 404 p. :".
- catalog identifier "0750622474".
- catalog isPartOf "Marketing series (London, England)".
- catalog isPartOf "The Marketing series".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Oxford, England : Butterworth-Heinemann,".
- catalog spatial "Great Britain.".
- catalog subject "332.1/068/8 20".
- catalog subject "Advertising Great Britain.".
- catalog subject "Bank marketing Great Britain.".
- catalog subject "Financial services Marketing".
- catalog subject "Financial services industry Great Britain.".
- catalog subject "Great Britain".
- catalog subject "HG186.G7 M33 1995".
- catalog tableOfContents "Changing environment of financial services / James F. Devlin and Mike Wright -- Understanding consumers and markets / Sally McKechnie and Tina Harrison -- Developing marketing strategy / Christine Ennew -- Financial services marketing mix / Christine Ennew and Trevor Watkins -- Product strategy / Christine Ennew -- Advertising and promotion / Des Thwaites -- Pricing / David Llewellyn and Leigh Drake -- Distribution channels / Barry Howcroft and Julia Kiely -- Customer care and service quality / Barbara R. Lewis -- Bank marketing / Mike Wright and Barry Howcroft -- Insurance marketing / Stephen Diacon and Trevor Watkins -- Building society marketing / Donald W. Cowell -- Marketing of unit and investment trusts / Paul Draper -- Credit cards / Steve Worthington -- Case studies.".
- catalog title "Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright.".
- catalog type "text".