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- catalog abstract "Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources. Analyzing Media Messages: Using Quantitative Content Analysis in Research is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. The research examples included here illustrate both recent and classic applications of quantitative content analysis. The authors address such fundamental questions as sample size and technique, measurement, and reliability, and consider each factor in detail. With this volume, they offer a comprehensive as well as comprehensible guide for scholars and students doing research in mass communication and throughout the social and behavioral science disciplines.".
- catalog alternative "Using quantitative content analysis in research".
- catalog contributor b10877242.
- catalog contributor b10877243.
- catalog contributor b10877244.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description "Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources. Analyzing Media Messages: Using Quantitative Content Analysis in Research is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. The research examples included here illustrate both recent and classic applications of quantitative content analysis. The authors address such fundamental questions as sample size and technique, measurement, and reliability, and consider each factor in detail. With this volume, they offer a comprehensive as well as comprehensible guide for scholars and students doing research in mass communication and throughout the social and behavioral science disciplines.".
- catalog description "Includes bibliographical references (p. 193-200) and indexes.".
- catalog extent "x, 208 p. :".
- catalog hasFormat "Analyzing media messages.".
- catalog identifier "0805820183 (cloth : alk. paper)".
- catalog identifier "0805820191 (pbk. : alk. paper)".
- catalog isFormatOf "Analyzing media messages.".
- catalog isPartOf "LEA's communication series".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "Mahwah, N.J. : L. Erlbaum,".
- catalog relation "Analyzing media messages.".
- catalog subject "302.23/01/4 21".
- catalog subject "Content analysis (Communication)".
- catalog subject "Mass media Research Methodology.".
- catalog subject "Mass media Statistical methods.".
- catalog subject "P93 .R54 1998".
- catalog title "Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.".
- catalog title "Using quantitative content analysis in research".
- catalog type "text".