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- catalog abstract ""Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket.".
- catalog contributor b10885551.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description ""Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket.".
- catalog description "Confessions and rebuttals : the plight of the soulless corporation -- AT&T : the vision of a loved monopoly -- Corporate morale in war and peace : advocacy, industrial statesmanship, and humanization -- A "corporation consciousness" : General Motors, General Electric, and the Bruce Barton formula -- To be an institution : the service ideal and the institutional style -- The 1930s : save the system -- The corporations come to the fair : the visit to the factory transformed -- Little towns and big corporations : the wartime imagery of a nation united.".
- catalog description "Includes bibliographical references (p. 369-440) and index.".
- catalog extent "xi, 461 p. :".
- catalog hasFormat "Creating the corporate soul.".
- catalog identifier "0520087194 (alk. paper)".
- catalog isFormatOf "Creating the corporate soul.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Berkeley : University of California Press,".
- catalog relation "Creating the corporate soul.".
- catalog spatial "United States".
- catalog subject "659.2/85 21".
- catalog subject "Advertising United States History.".
- catalog subject "Big business United States History.".
- catalog subject "Corporate image United States History.".
- catalog subject "Corporations Public relations United States History.".
- catalog subject "Corporations United States Public relations History.".
- catalog subject "HD59.2 .M368 1998".
- catalog tableOfContents "Confessions and rebuttals : the plight of the soulless corporation -- AT&T : the vision of a loved monopoly -- Corporate morale in war and peace : advocacy, industrial statesmanship, and humanization -- A "corporation consciousness" : General Motors, General Electric, and the Bruce Barton formula -- To be an institution : the service ideal and the institutional style -- The 1930s : save the system -- The corporations come to the fair : the visit to the factory transformed -- Little towns and big corporations : the wartime imagery of a nation united.".
- catalog title "Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand.".
- catalog type "History. fast".
- catalog type "text".