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- catalog abstract "The book is a documentary and pictorial examination of American advertising from the Civil War to 1920. Contains primary source material.".
- catalog contributor b10888756.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description "Contains primary source material.".
- catalog description "Includes bibliographical references (p. [387]-465) and index.".
- catalog description "The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.".
- catalog description "pt. 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth -- pt. 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services -- pt. 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II.".
- catalog extent "xiv, 479 p., [8] p. of plates :".
- catalog hasFormat "Advertising progress.".
- catalog identifier "0801858410 (alk. paper)".
- catalog isFormatOf "Advertising progress.".
- catalog isPartOf "Studies in industry and society".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "Baltimore, Md. : Johns Hopkins University Press,".
- catalog relation "Advertising progress.".
- catalog spatial "United States".
- catalog subject "659.1/0973 21".
- catalog subject "Advertising Social aspects United States History.".
- catalog subject "Advertising United States History.".
- catalog subject "HF5813.U6 L34 1998".
- catalog tableOfContents "pt. 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth -- pt. 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services -- pt. 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II.".
- catalog title "Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird.".
- catalog type "History. fast".
- catalog type "text".