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- catalog abstract ""This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface.".
- catalog contributor b10897711.
- catalog contributor b10897712.
- catalog contributor b10897713.
- catalog created "[1968]".
- catalog date "1968".
- catalog date "[1968]".
- catalog dateCopyrighted "[1968]".
- catalog description ""This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface.".
- catalog description "Bibliography: p. [527]-558.".
- catalog description "pt. I. The nature of consumer behavior. Perspectives -- pt. II. Individual factors. Cognition ; Motivation and personality -- pt. III. Social factors. Social influence -- pt. IV. Sociocultural factors. Social class ; Culture -- Pt. V. Comprehensive models of consumer behavior.".
- catalog extent "568 p.".
- catalog hasFormat "Perspectives in consumer behavior".
- catalog isFormatOf "Perspectives in consumer behavior".
- catalog issued "1968".
- catalog issued "[1968]".
- catalog language "eng".
- catalog publisher "[Glenview, Ill.] Scott, Foresman".
- catalog relation "Perspectives in consumer behavior".
- catalog subject "658.83".
- catalog subject "Consumer behavior.".
- catalog subject "HF5415.3 .K3".
- catalog subject "Motivation research (Marketing)".
- catalog tableOfContents "pt. I. The nature of consumer behavior. Perspectives -- pt. II. Individual factors. Cognition ; Motivation and personality -- pt. III. Social factors. Social influence -- pt. IV. Sociocultural factors. Social class ; Culture -- Pt. V. Comprehensive models of consumer behavior.".
- catalog title "Perspectives in consumer behavior. [Editors: Harold H. Kassarjian [and] Thomas S. Robertson.".
- catalog type "text".