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- catalog contributor b10897722.
- catalog created "[1973]".
- catalog date "1973".
- catalog date "[1973]".
- catalog dateCopyrighted "[1973]".
- catalog description "Includes bibliographies.".
- catalog extent "748 p.".
- catalog identifier "0130180696".
- catalog issued "1973".
- catalog issued "[1973]".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J., Prentice-Hall".
- catalog subject "659.1".
- catalog subject "Advertising.".
- catalog subject "HF5823 .K45 1973".
- catalog title "Advertising procedure [by] Otto Kleppner, with the collaboration of Stephen A. Greyser.".
- catalog type "text".