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- catalog abstract ""This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. Furthermore, the book covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The aim of this advanced textbook is to provide a vision of integrated management which will benefit students in their future careers in the areas of business studies, tourism and planning."--Jacket.".
- catalog contributor b10898423.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. Furthermore, the book covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The aim of this advanced textbook is to provide a vision of integrated management which will benefit students in their future careers in the areas of business studies, tourism and planning."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "pt. 1. The Tourism Environment. 1. Trends in Tourism / L. Moutinho. 2. The Marketing Environment for Travel and Tourism / K. Peattie and L. Moutinho -- pt. 2. Tourism Marketing Management. 3. Consumer Behaviour / L. Moutinho. 4. Tourism Marketing Research / L. Moutinho. 5. Segmentation, Targeting, Positioning and Strategic Marketing / L. Moutinho -- pt. 3. Functional Management in Tourism. 6. Human Resource Issues in Travel and Tourism / D. Nickson. 7. Financial Management in Tourism / J. Bridge and L. Moutinho. 8. Operations Management / G. Southern. 9. Strategic Quality Management / H. Maylor -- pt. 4. Strategic Planning in Tourism. 10. Strategic Planning / L. Moutinho.".
- catalog extent "x, 349 p. :".
- catalog identifier "085199282X (alk. paper)".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Wallingford, Oxon, UK ; New York, N.Y. : CABI Pub.,".
- catalog subject "338.4/791 21".
- catalog subject "G155.A1 S68 2000".
- catalog subject "Tourism Management.".
- catalog tableOfContents "pt. 1. The Tourism Environment. 1. Trends in Tourism / L. Moutinho. 2. The Marketing Environment for Travel and Tourism / K. Peattie and L. Moutinho -- pt. 2. Tourism Marketing Management. 3. Consumer Behaviour / L. Moutinho. 4. Tourism Marketing Research / L. Moutinho. 5. Segmentation, Targeting, Positioning and Strategic Marketing / L. Moutinho -- pt. 3. Functional Management in Tourism. 6. Human Resource Issues in Travel and Tourism / D. Nickson. 7. Financial Management in Tourism / J. Bridge and L. Moutinho. 8. Operations Management / G. Southern. 9. Strategic Quality Management / H. Maylor -- pt. 4. Strategic Planning in Tourism. 10. Strategic Planning / L. Moutinho.".
- catalog title "Strategic management in tourism / edited by Luiz Moutinho.".
- catalog type "text".