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- catalog contributor b10903231.
- catalog created "1997.".
- catalog date "1997".
- catalog date "1997.".
- catalog dateCopyrighted "1997.".
- catalog description "Includes bibliographical references (p. 255-275) and index.".
- catalog description "The myth of the tropical island as an 'earthly paradise' -- Why a comparative study? -- The choice of study regions -- Studying resorts -- The islands -- The Setting -- The two regions compared -- Geography -- Land tenure and management -- Environment and cultural beritage -- Tourism Development--Island Style -- History: expansion and redevelopment -- Entrepreneurs and their visions -- The institutional framework -- The industry -- Getting Business for the Pleasure Periphery -- The scale and nature of island resort operations -- Integration in the air-inclusive holiday sector -- Regulation and the air-inclusive holiday sector -- Market size and main destinations -- Domestic and international air-inclusive holidays: a comparison -- Emerging structures and industry trends -- Marketing the Package -- Assessing the attributes of island resorts -- Awareness and visitation -- Positioning -- Target marketing and market segmentation -- The marketing mix -- Future marketing priorities -- The raw and the cooked -- Fitting the Image? -- The mythical South Pacific: imagery since the time of the Cook voyages -- The triumph of the visual: advertising as the language of consumption -- Tropical islands as the ultimate 'gratification' -- What the holidaymakers think -- Social Engineering? -- Island resorts as the realisation of an ideal community -- To what extent can the resort experience be described as authentic? -- Social interactions at resorts -- The style and quality of service -- The rise and rise of the family -- Resort Landscapes.".
- catalog extent "ix, 286 p. :".
- catalog identifier "0415149894".
- catalog isPartOf "Routledge advances in tourism ; 2".
- catalog issued "1997".
- catalog issued "1997.".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog subject "338.4/791 21".
- catalog subject "G155.A1 K5438 1997".
- catalog subject "Resort development.".
- catalog subject "Tourism.".
- catalog tableOfContents "The myth of the tropical island as an 'earthly paradise' -- Why a comparative study? -- The choice of study regions -- Studying resorts -- The islands -- The Setting -- The two regions compared -- Geography -- Land tenure and management -- Environment and cultural beritage -- Tourism Development--Island Style -- History: expansion and redevelopment -- Entrepreneurs and their visions -- The institutional framework -- The industry -- Getting Business for the Pleasure Periphery -- The scale and nature of island resort operations -- Integration in the air-inclusive holiday sector -- Regulation and the air-inclusive holiday sector -- Market size and main destinations -- Domestic and international air-inclusive holidays: a comparison -- Emerging structures and industry trends -- Marketing the Package -- Assessing the attributes of island resorts -- Awareness and visitation -- Positioning -- Target marketing and market segmentation -- The marketing mix -- Future marketing priorities -- The raw and the cooked -- Fitting the Image? -- The mythical South Pacific: imagery since the time of the Cook voyages -- The triumph of the visual: advertising as the language of consumption -- Tropical islands as the ultimate 'gratification' -- What the holidaymakers think -- Social Engineering? -- Island resorts as the realisation of an ideal community -- To what extent can the resort experience be described as authentic? -- Social interactions at resorts -- The style and quality of service -- The rise and rise of the family -- Resort Landscapes.".
- catalog title "Creating island resorts / Brian E.M. King.".
- catalog type "text".