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- catalog contributor b10904515.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction: The problematics of representation / Barbara B. Stern -- The icons of consumer research / Kent Grayson -- Quantitative tools and representation / Dawn Iacobucci -- Narratological analysis of consumer voices in postmodern research accounts / Barbara B. Stern -- Daring consumer-oriented ethnography / Eric Arnould -- Living the texts of everyday life / Craig Thompson -- Creating the frame and the narrative / Susan Spiggle -- Consuming representation / Jonathan E. Schroeder -- Journey to Kroywen / Morris B. Holbrook -- Advertising narratives / Jennifer Edson Escalas -- Poetry and representation in consumer research / Barbara B. Stern, George M. Zinkhan, John E. Sherry, Jr. -- Multimedia approaches to qualitative data and representations / Russell W. Belk -- Conducting the choir / Linda L. Price, Eric Arnould -- Unlucky for some / Stephen Brown -- Afterwords: some reflections on the mind's eye / Elizabeth C. Hirschman.".
- catalog extent "xv, 400 p. :".
- catalog identifier "0415184134 (hardbound)".
- catalog identifier "0415184142 (pbk.)".
- catalog isPartOf "Routledge interpretive marketing research series".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog subject "381.3 21".
- catalog subject "Consumers Research Methodology.".
- catalog subject "HF5415.32 .R47 1998".
- catalog tableOfContents "Introduction: The problematics of representation / Barbara B. Stern -- The icons of consumer research / Kent Grayson -- Quantitative tools and representation / Dawn Iacobucci -- Narratological analysis of consumer voices in postmodern research accounts / Barbara B. Stern -- Daring consumer-oriented ethnography / Eric Arnould -- Living the texts of everyday life / Craig Thompson -- Creating the frame and the narrative / Susan Spiggle -- Consuming representation / Jonathan E. Schroeder -- Journey to Kroywen / Morris B. Holbrook -- Advertising narratives / Jennifer Edson Escalas -- Poetry and representation in consumer research / Barbara B. Stern, George M. Zinkhan, John E. Sherry, Jr. -- Multimedia approaches to qualitative data and representations / Russell W. Belk -- Conducting the choir / Linda L. Price, Eric Arnould -- Unlucky for some / Stephen Brown -- Afterwords: some reflections on the mind's eye / Elizabeth C. Hirschman.".
- catalog title "Representing consumers : voices, views, and visions / edited by Barbara B. Stern.".
- catalog type "text".