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- catalog abstract ""Traditional marketing dealt with market segments. Relationship marketing gives management more "bang for the marketing buck" by focusing on the ultimate market segment - the individual customer - effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across all groups of customers. Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value." "Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever goes far beyond the basic idea that customers' needs and desires can be addressed uniquely. It is a practical guide to helping marketers and others to integrate relationship marketing into the business and use it to create value for the company and for its customers."--Jacket.".
- catalog contributor b10916642.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description ""Traditional marketing dealt with market segments. Relationship marketing gives management more "bang for the marketing buck" by focusing on the ultimate market segment - the individual customer - effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across all groups of customers. Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value." "Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever goes far beyond the basic idea that customers' needs and desires can be addressed uniquely. It is a practical guide to helping marketers and others to integrate relationship marketing into the business and use it to create value for the company and for its customers."--Jacket.".
- catalog description "Ch. 1. Marketing is Dead -- Long Live Marketing -- Ch. 2. Relationships as Strategy -- Ch. 3. Making the Case of Relationship Marketing -- Ch. 4. Customer Bonding -- Ch. 5. Consumer Versus Business Relationships -- Ch. 6. Planning for Better Relationships -- Ch. 7. Technology for Relationship Marketing -- Ch. 8. Customizing for the Masses -- Ch. 9. Building a Chain of Relationships -- Ch. 10. Relationship Marketing Company of Tomorrow.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xx, 314 p. :".
- catalog hasFormat "Relationship marketing.".
- catalog identifier "0471641731".
- catalog isFormatOf "Relationship marketing.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Toronto ; New York : John Wiley & Sons Canada,".
- catalog relation "Relationship marketing.".
- catalog subject "HF5415.55 .G67 1998".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "Ch. 1. Marketing is Dead -- Long Live Marketing -- Ch. 2. Relationships as Strategy -- Ch. 3. Making the Case of Relationship Marketing -- Ch. 4. Customer Bonding -- Ch. 5. Consumer Versus Business Relationships -- Ch. 6. Planning for Better Relationships -- Ch. 7. Technology for Relationship Marketing -- Ch. 8. Customizing for the Masses -- Ch. 9. Building a Chain of Relationships -- Ch. 10. Relationship Marketing Company of Tomorrow.".
- catalog title "Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever / Ian H. Gordon.".
- catalog type "text".