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- catalog alternative "International & global marketing".
- catalog contributor b10932072.
- catalog contributor b10932073.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Includes bibliographical references.".
- catalog description "pt. 1. Introduction -- pt. 2. The environment of international and global marketing -- pt. 3. International and global marketing strategies -- pt. 4. International and global marketing operations -- pt. 5. Ethical issues -- pt. 6. Selected cases and decision simulation.".
- catalog extent "xvi, 439 p. :".
- catalog identifier "0256218943 (pbk. : alk. paper)".
- catalog isPartOf "The Irwin/McGraw-Hill series in marketing".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Irwin/McGraw Hill,".
- catalog subject "658.8/48 21".
- catalog subject "Export marketing Case studies.".
- catalog subject "Export marketing.".
- catalog subject "HF1416 .I54 1998".
- catalog tableOfContents "pt. 1. Introduction -- pt. 2. The environment of international and global marketing -- pt. 3. International and global marketing strategies -- pt. 4. International and global marketing operations -- pt. 5. Ethical issues -- pt. 6. Selected cases and decision simulation.".
- catalog title "International & global marketing".
- catalog title "International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.".
- catalog type "Case studies. fast".
- catalog type "text".