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- catalog contributor b10937508.
- catalog contributor b10937509.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiii, 430 p., [8] p. of col. plates :".
- catalog identifier "0750622407".
- catalog isPartOf "Marketing series (London, England)".
- catalog isPartOf "Marketing series".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "Oxford ; Boston : Butterworth-Heinemann,".
- catalog subject "Brand name products Planning.".
- catalog subject "Branding (Marketing)".
- catalog subject "HD69.B7 D45 1998".
- catalog subject "Marketing Role of Brand names".
- catalog title "Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.".
- catalog type "text".