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- catalog abstract "In this investigation, some of the factors that affect the extent to which computers are effective agents of influence in interactive marketing situations are identified. Two experiments are presented, both of which provide evidence that consumers are significantly more influenced by computers that disply similar "personality-types" to their own.".
- catalog alternative "Consumer responses to computer "personalities" in interactive marketing situations".
- catalog contributor b10947916.
- catalog contributor b10947917.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "In this investigation, some of the factors that affect the extent to which computers are effective agents of influence in interactive marketing situations are identified. Two experiments are presented, both of which provide evidence that consumers are significantly more influenced by computers that disply similar "personality-types" to their own.".
- catalog description "Includes bibliographical references (p. 41-49).".
- catalog extent "50 p. :".
- catalog isPartOf "Working paper (Harvard University. Graduate School of Business Administration. Division of Research) ; 99-041.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 99-041".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "[Boston] : Division of Research, Harvard Business School,".
- catalog title "Consumer responses to computer "personalities" in interactive marketing situations".
- catalog title "When the computer is the "salesperson" : consumer responses to computer "personalities" in interactive marketing situations / Youngme Moon.".
- catalog type "text".