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- catalog abstract ""Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best - like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks - with the marketing savvy of author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic."--Jacket.".
- catalog alternative "Twenty-two immutable laws of branding".
- catalog contributor b10959345.
- catalog contributor b10959346.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description ""Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best - like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks - with the marketing savvy of author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic."--Jacket.".
- catalog extent "viii, 182 p. :".
- catalog identifier "0887309372".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "New York : HarperBusiness,".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products Management.".
- catalog subject "Branding (Marketing)".
- catalog subject "HD69.B7 R537 1998".
- catalog title "The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.".
- catalog title "Twenty-two immutable laws of branding".
- catalog type "text".