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- catalog contributor b10972891.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Business strategy: the concept and trends in its management -- Strategic market management: an overview -- External analysis overview and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and dealing with strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA - low cost, focus, and the preemptive move -- Growth strategies: penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementing the strategy -- Formal planning systems.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiv, 330 p. :".
- catalog hasFormat "Developing business strategies.".
- catalog identifier "0471183644 (cloth : alk. paper)".
- catalog isFormatOf "Developing business strategies.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Developing business strategies.".
- catalog subject "658.4/012 21".
- catalog subject "HD30.28 .A23 1998".
- catalog subject "Marketing Management.".
- catalog subject "Strategic planning.".
- catalog tableOfContents "Business strategy: the concept and trends in its management -- Strategic market management: an overview -- External analysis overview and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and dealing with strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA - low cost, focus, and the preemptive move -- Growth strategies: penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementing the strategy -- Formal planning systems.".
- catalog title "Developing business strategies / David A. Aaker.".
- catalog type "text".