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- catalog abstract "Cultural Tourism is intended to serve as both a handbook and a textbook that can be used by cultural tourism professionals and other interested individuals who want to master the management and marketing skills needed to effectively interact with mainstream decisionmakers. The book analyzes cultural tourism as a distinct policy science having its own unique priorities, goals, and traditions. It facilitates a greater understanding of the mindset of mainstream decisionmakers and discusses specific ways in which cultural tourism professionals can best understand and communicate with business leaders. By grafting a business perspective onto cultural tourism strategies, the book presents an overview of business theory and strategy, followed by a number of negotiation tactics.".
- catalog contributor b10976734.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description "By grafting a business perspective onto cultural tourism strategies, the book presents an overview of business theory and strategy, followed by a number of negotiation tactics.".
- catalog description "Cultural Tourism is intended to serve as both a handbook and a textbook that can be used by cultural tourism professionals and other interested individuals who want to master the management and marketing skills needed to effectively interact with mainstream decisionmakers. The book analyzes cultural tourism as a distinct policy science having its own unique priorities, goals, and traditions. It facilitates a greater understanding of the mindset of mainstream decisionmakers and discusses specific ways in which cultural tourism professionals can best understand and communicate with business leaders.".
- catalog description "Foreword / Richard Kurin -- pt. 1. A Philosophical Orientation for Cultural Tourism Professionals. 1. Mating Social Science with Business Strategy: Serving Multiple Stakeholders. 2. Applying Postmodern Thought: The Perspective of Macromarketing. 3. Business Ethics and Cultural Tourism: From Micro to Macro Perspectives. 4. Quantitative Versus Qualitative Research: Trade-offs, Not Ideals. 5. Cultural Tourism Between Two Worlds: Eliminating Crippling Misconceptions. 6. Training for Cultural Tourism: Generic Versus Specialized Perspectives -- pt. 2. The Tactics of Negotiation. 7. Mainstream Marketing Theory: General Theories Versus Ad Hoc Goals. 8. Negotiating Nonintrusive Strategies: The Role of Human Relations Theory.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xviii, 238 p. :".
- catalog identifier "0813335132 (hardcover : alk. paper)".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "Boulder, Colo. : Westview Press,".
- catalog subject "338.4/791 21".
- catalog subject "G156.5.H47 W35 1998".
- catalog subject "G156.5.H47 W35 1998X".
- catalog subject "Heritage tourism.".
- catalog tableOfContents "Foreword / Richard Kurin -- pt. 1. A Philosophical Orientation for Cultural Tourism Professionals. 1. Mating Social Science with Business Strategy: Serving Multiple Stakeholders. 2. Applying Postmodern Thought: The Perspective of Macromarketing. 3. Business Ethics and Cultural Tourism: From Micro to Macro Perspectives. 4. Quantitative Versus Qualitative Research: Trade-offs, Not Ideals. 5. Cultural Tourism Between Two Worlds: Eliminating Crippling Misconceptions. 6. Training for Cultural Tourism: Generic Versus Specialized Perspectives -- pt. 2. The Tactics of Negotiation. 7. Mainstream Marketing Theory: General Theories Versus Ad Hoc Goals. 8. Negotiating Nonintrusive Strategies: The Role of Human Relations Theory.".
- catalog title "Cultural tourism : a strategic focus / Alf H. Walle.".
- catalog type "text".