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- catalog abstract "Corporate DNA explores what happens when managers think about and run their companies as if they were living things. Drawing on the experience of prototype organic corporations, such as 3M or The Ritz-Carlton, this book explores how organizations can apply the design principles by which living things learn and adapt to their ecologies in order to thrive in today's "market ecologies." In addition to theory, Corporate DNA provides practical tools by which managers can understand and create competitive advantage in even the most turbulent of these markets.".
- catalog contributor b10979560.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Corporate DNA explores what happens when managers think about and run their companies as if they were living things. Drawing on the experience of prototype organic corporations, such as 3M or The Ritz-Carlton, this book explores how organizations can apply the design principles by which living things learn and adapt to their ecologies in order to thrive in today's "market ecologies." In addition to theory, Corporate DNA provides practical tools by which managers can understand and create competitive advantage in even the most turbulent of these markets.".
- catalog description "Foreword / Gareth Morgan -- Introduction: The Einstein Dilemma -- pt. I. Market Ecologies. 1. Coevolution Comes to Your Local Market Ecology. 2. The Dynamics of Chaotic Markets: How Market Ecologies Form. 3. Creating Competitive Advantage in a Market Ecology -- pt. II. The Organic Corporation. 4. Corporate Identity: The Image in the Mirrors. 5. Corporate DNA as Database: A Memory of Things to Come. 6. Corporate Nervous System: In Conversation with the World. 7. Structured to Grow: Organic Community Structure. 8. The Central (Nervous System) Role of Senior Managers -- pt. III. Organic Transformation. 9. You Can't Engineer a Butterfly: Change versus Transformation in Corporate Reinvention.".
- catalog description "Includes bibliographical references (p. 215-218) and index.".
- catalog extent "xii, 226 p. :".
- catalog identifier "0750698446 (pbk. : alk. paper)".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Boston : Butterworth-Heinemann,".
- catalog subject "658 21".
- catalog subject "Biological models.".
- catalog subject "HD31 .B369436 1998".
- catalog subject "Management.".
- catalog subject "Organization.".
- catalog subject "Organizational learning.".
- catalog subject "Paradigms (Social sciences)".
- catalog tableOfContents "Foreword / Gareth Morgan -- Introduction: The Einstein Dilemma -- pt. I. Market Ecologies. 1. Coevolution Comes to Your Local Market Ecology. 2. The Dynamics of Chaotic Markets: How Market Ecologies Form. 3. Creating Competitive Advantage in a Market Ecology -- pt. II. The Organic Corporation. 4. Corporate Identity: The Image in the Mirrors. 5. Corporate DNA as Database: A Memory of Things to Come. 6. Corporate Nervous System: In Conversation with the World. 7. Structured to Grow: Organic Community Structure. 8. The Central (Nervous System) Role of Senior Managers -- pt. III. Organic Transformation. 9. You Can't Engineer a Butterfly: Change versus Transformation in Corporate Reinvention.".
- catalog title "Corporate DNA : learning from life / Ken Baskin ; with original artwork by Ethan Geehr.".
- catalog type "text".