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• catalog abstract "In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.".
• catalog contributor b10979562.
• catalog contributor b10979563.
• catalog contributor b10979564.
• catalog created "c1998.".
• catalog date "1998".
• catalog date "c1998.".
• catalog dateCopyrighted "c1998.".
• catalog description "In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.".
• catalog description "Includes bibliographical references (p. 217-222) and index.".
• catalog description "The Quest for the Right Portfolio Management Process -- What Happens When You Lack Effective Portfolio Management -- Portfolio Management Is Vital -- Much Room for Improvement -- Major Challenges for Portfolio Management -- Three Decades of RandD Portfolio Methods: What Progress? -- Recent Advances in Portfolio Management Methods -- Where Portfolio Management Stands Today -- Major Gaps between Theory and Practice -- Portfolio Management: It's Not So Easy -- Requirements for Effective Portfolio Management -- What the Leaders Do: Three Goals in Portfolio Management -- Portfolio Management Methods: Maximizing the Value of the Portfolio -- Maximizing the Value of the Portfolio -- Using Net Present Value to Get Bang for Buck -- Expected Commercial Value -- The Productivity Index (PI) -- Options Pricing Theory (OPT) -- Dynamic Rank-Ordered List -- The Dark Side of the Financial Approaches to Project Evaluation -- Valuation Methods: Scoring Models -- Developing and Using Scoring Models -- Assessment of Scoring Models -- Checklists As Portfolio Tools -- Paired Comparisons -- Value Maximization Methods: Summing Up -- Portfolio Management Methods: Seeking the Right Balance of Projects -- Achieving a Balanced Portfolio -- Bubble Diagrams -- Variants of Risk-Reward Bubble Diagrams -- Other Charts for Portfolio Management -- Balance: Some Critical Comments -- Portfolio Management Methods: A Strong Link to Strategy -- The Need to Build Strategy into the Portfolio -- Linking Strategy to the Portfolio: Approaches.".
• catalog extent "xv, 230 p. :".
• catalog hasFormat "Portfolio management for new products.".
• catalog identifier "0201328143 (alk. paper)".
• catalog isFormatOf "Portfolio management for new products.".
• catalog issued "1998".
• catalog issued "c1998.".
• catalog language "eng".
• catalog publisher "Reading, Mass. : Addison-Wesley,".
• catalog relation "Portfolio management for new products.".
• catalog subject "332.6 21".
• catalog subject "HG4529.5 .C67 1998".
• catalog subject "Portfolio management Mathematical models.".
• catalog tableOfContents "The Quest for the Right Portfolio Management Process -- What Happens When You Lack Effective Portfolio Management -- Portfolio Management Is Vital -- Much Room for Improvement -- Major Challenges for Portfolio Management -- Three Decades of RandD Portfolio Methods: What Progress? -- Recent Advances in Portfolio Management Methods -- Where Portfolio Management Stands Today -- Major Gaps between Theory and Practice -- Portfolio Management: It's Not So Easy -- Requirements for Effective Portfolio Management -- What the Leaders Do: Three Goals in Portfolio Management -- Portfolio Management Methods: Maximizing the Value of the Portfolio -- Maximizing the Value of the Portfolio -- Using Net Present Value to Get Bang for Buck -- Expected Commercial Value -- The Productivity Index (PI) -- Options Pricing Theory (OPT) -- Dynamic Rank-Ordered List -- The Dark Side of the Financial Approaches to Project Evaluation -- Valuation Methods: Scoring Models -- Developing and Using Scoring Models -- Assessment of Scoring Models -- Checklists As Portfolio Tools -- Paired Comparisons -- Value Maximization Methods: Summing Up -- Portfolio Management Methods: Seeking the Right Balance of Projects -- Achieving a Balanced Portfolio -- Bubble Diagrams -- Variants of Risk-Reward Bubble Diagrams -- Other Charts for Portfolio Management -- Balance: Some Critical Comments -- Portfolio Management Methods: A Strong Link to Strategy -- The Need to Build Strategy into the Portfolio -- Linking Strategy to the Portfolio: Approaches.".
• catalog title "Portfolio management for new products / Robert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt.".
• catalog type "text".