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- catalog abstract "This volume is intended to address the growing scope for the exchange, discussion and development of ideas on 'relationship marketing', and deals with major developments in international marketing from a relationship and network perspective, representing a valuable resource for all researchers in the area of industrial and service marketing, and for all practitioners responsible for the initiation, coordination and fostering of international business relationships and networks. The book begins with an examination of past, present and future research on relationships and networks. It then addresses and analyses the problems of establishing and maintaining effective business relationships. Finally, it takes a close look at networks, presenting new conceptual contributions to network research and applications of network theory and case studies, and addressing the theme of industrial networks and innovation success.".
- catalog contributor b10979565.
- catalog contributor b10979566.
- catalog contributor b10979567.
- catalog contributor b10979568.
- catalog created "1997.".
- catalog date "1997".
- catalog date "1997.".
- catalog dateCopyrighted "1997.".
- catalog description "1. The Development of IMP -- An Analysis of the Conference Proceedings 1984-96 / Hans Georg Gemunden -- 2. What do we know about Business-to-Business Interactions? A Synopsis of Empirical Research on Buyer-Seller Interactions / Klaus Backhaus and Joachim Buschken -- 3. "Relationship Marketing" in a Network Perspective / Lars-Gunnar Mattsson -- 4. When is a Relationship a "Relationship"? / Keith J. Blois -- 5. The Process of Adaptation in Inter-Firm Relationships / Ross Brennan and Peter W. Turnbull -- 6. The Role of Relational Factors in the Evaluation of a Professional Service and the Maintenance of a Long-term Relationship with the Service Provider / Jozee Lapierre and Stefan Deslandes.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "The book begins with an examination of past, present and future research on relationships and networks. It then addresses and analyses the problems of establishing and maintaining effective business relationships. Finally, it takes a close look at networks, presenting new conceptual contributions to network research and applications of network theory and case studies, and addressing the theme of industrial networks and innovation success.".
- catalog description "This volume is intended to address the growing scope for the exchange, discussion and development of ideas on 'relationship marketing', and deals with major developments in international marketing from a relationship and network perspective, representing a valuable resource for all researchers in the area of industrial and service marketing, and for all practitioners responsible for the initiation, coordination and fostering of international business relationships and networks.".
- catalog extent "xviii, 460 p. :".
- catalog identifier "0080430635 (hc)".
- catalog isPartOf "International business and management series".
- catalog issued "1997".
- catalog issued "1997.".
- catalog language "eng".
- catalog publisher "Oxford, UK ; New York : Pergamon,".
- catalog subject "658.8/48 21".
- catalog subject "Business networks.".
- catalog subject "Export marketing.".
- catalog subject "HD69.S8 R45 1997".
- catalog subject "Strategic alliances (Business)".
- catalog tableOfContents "1. The Development of IMP -- An Analysis of the Conference Proceedings 1984-96 / Hans Georg Gemunden -- 2. What do we know about Business-to-Business Interactions? A Synopsis of Empirical Research on Buyer-Seller Interactions / Klaus Backhaus and Joachim Buschken -- 3. "Relationship Marketing" in a Network Perspective / Lars-Gunnar Mattsson -- 4. When is a Relationship a "Relationship"? / Keith J. Blois -- 5. The Process of Adaptation in Inter-Firm Relationships / Ross Brennan and Peter W. Turnbull -- 6. The Role of Relational Factors in the Evaluation of a Professional Service and the Maintenance of a Long-term Relationship with the Service Provider / Jozee Lapierre and Stefan Deslandes.".
- catalog title "Relationships and networks in international markets / edited by Hans Georg Gemünden, Thomas Ritter, and Achim Walter.".
- catalog type "text".