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- catalog alternative "Public relations handbook".
- catalog contributor b10994357.
- catalog contributor b10994358.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Public relations : an overview / Robert L. Dilenschneider -- New strategies in public relations / Kathleen F. Connelly -- Staffing and budgeting / Thomas R. Jordan -- Measuring problems and results in public relations / A. Joseph Dodson -- Media relations : how to relate to the press / Richard J. Kosmicki, Frederick E. Bona -- Trading in on trade publications / Joel Pomerantz -- Global public relations / Kathleen F. Connelly -- Investor relations / Joseph A. Kopec, Art Gormley -- The annual report / Wes Truesdell -- Keeping employees informed / Joseph A. Kopec -- Thinking the unthinkable : crisis communications / Jonathan Dedmon -- Writing bylined op-eds, articles, and books ; Speechwriting / Mary Jane Genova -- Public relations for nonprofit organizations / Phillip P. Fried -- Public affairs and government relations : environmental and occupational health issues / Susan L. Hullin, Matthew M. Swetonic, James Wieghart -- The public relations agency / Robert S. Diamond -- Positioning public relations with management / Kenneth G. Trantowski -- Conclusion / by Robert L. Dilenschneider.".
- catalog extent "xxix, 465 p. :".
- catalog hasFormat "Dartnell's public relations handbook.".
- catalog identifier "0850133130".
- catalog isFormatOf "Dartnell's public relations handbook.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Chicago : Dartnell Corp.,".
- catalog relation "Dartnell's public relations handbook.".
- catalog subject "HD59 .D28 1996b".
- catalog subject "Public relations.".
- catalog tableOfContents "Public relations : an overview / Robert L. Dilenschneider -- New strategies in public relations / Kathleen F. Connelly -- Staffing and budgeting / Thomas R. Jordan -- Measuring problems and results in public relations / A. Joseph Dodson -- Media relations : how to relate to the press / Richard J. Kosmicki, Frederick E. Bona -- Trading in on trade publications / Joel Pomerantz -- Global public relations / Kathleen F. Connelly -- Investor relations / Joseph A. Kopec, Art Gormley -- The annual report / Wes Truesdell -- Keeping employees informed / Joseph A. Kopec -- Thinking the unthinkable : crisis communications / Jonathan Dedmon -- Writing bylined op-eds, articles, and books ; Speechwriting / Mary Jane Genova -- Public relations for nonprofit organizations / Phillip P. Fried -- Public affairs and government relations : environmental and occupational health issues / Susan L. Hullin, Matthew M. Swetonic, James Wieghart -- The public relations agency / Robert S. Diamond -- Positioning public relations with management / Kenneth G. Trantowski -- Conclusion / by Robert L. Dilenschneider.".
- catalog title "Dartnell's public relations handbook / Robert L. Dilenschneider, editor.".
- catalog title "Public relations handbook".
- catalog type "text".