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- catalog abstract "In The Complete Guide to Infomercial Marketing you get all the insights and know-how of Tim Hawthorne, one of the long-time leaders of the infomercial business: Drawing on his 20-plus years' experience producing some of the most profitable infomercials ever made, Hawthorne provides step-by-step practical guidance to help you.".
- catalog alternative "Infomercial marketing".
- catalog contributor b10996415.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "1. The Power of the Half Hour -- 2. A Short History of Infomercials: From Evolution to Revolution -- 3. Determining Product Viability -- 4. Infomercial Strategies -- 5. Identifying Your Target Audience -- 6. Infomercial Creative Components -- 7. Producing an Infomercial -- 8. Infomercial Financial Realities -- 9. Media Planning, Buying, and Analysis -- 10. Inbound Telemarketing -- 11. Aftermarketing: Extending Your Infomercial Profits -- 12. Fulfillment and Packaging -- 13. Five Ways to Avoid Committing Infomercial Suicide -- 14. NIMA International and Regulatory Issues -- 15. The Future of Infomercials -- App. A. Contributors -- App. B. Networks -- App. C. Related Agencies and Industry Associations".
- catalog description "In The Complete Guide to Infomercial Marketing you get all the insights and know-how of Tim Hawthorne, one of the long-time leaders of the infomercial business: Drawing on his 20-plus years' experience producing some of the most profitable infomercials ever made, Hawthorne provides step-by-step practical guidance to help you.".
- catalog extent "xvi, 319 p. :".
- catalog hasFormat "Complete guide to infomercial marketing.".
- catalog identifier "0844234451 (alk. paper)".
- catalog isFormatOf "Complete guide to infomercial marketing.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog relation "Complete guide to infomercial marketing.".
- catalog subject "659.14/3 20".
- catalog subject "HF6146.T42 H36 1997".
- catalog subject "Infomercials.".
- catalog subject "Television advertising.".
- catalog tableOfContents "1. The Power of the Half Hour -- 2. A Short History of Infomercials: From Evolution to Revolution -- 3. Determining Product Viability -- 4. Infomercial Strategies -- 5. Identifying Your Target Audience -- 6. Infomercial Creative Components -- 7. Producing an Infomercial -- 8. Infomercial Financial Realities -- 9. Media Planning, Buying, and Analysis -- 10. Inbound Telemarketing -- 11. Aftermarketing: Extending Your Infomercial Profits -- 12. Fulfillment and Packaging -- 13. Five Ways to Avoid Committing Infomercial Suicide -- 14. NIMA International and Regulatory Issues -- 15. The Future of Infomercials -- App. A. Contributors -- App. B. Networks -- App. C. Related Agencies and Industry Associations".
- catalog title "Infomercial marketing".
- catalog title "The complete guide to infomercial marketing / Timothy R. Hawthorne.".
- catalog type "text".