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- catalog abstract ""Written and oral communication play a vital role in advancing the careers of design professionals (and students), yet few resources exist to help you improve your skills. Writing for Design Professionals is the only hands-on guide to mastering the complexities of effective writing in professional practice. It explains the principles of writing for impact, illustrated by realistic examples. Through dozens of samples and exercises, you will learn how to compose all the end-products of writing you need, including a firm's marketing or promotion materials; responses to RfPs; communications about projects with clients, staff, consultants, and public agencies; and writing for publication. The book considers both print and electronic formats, such as sending e-mail and the development of Web sites, as well as oral presentations."--BOOK JACKET.".
- catalog contributor b11001784.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description ""Written and oral communication play a vital role in advancing the careers of design professionals (and students), yet few resources exist to help you improve your skills. Writing for Design Professionals is the only hands-on guide to mastering the complexities of effective writing in professional practice. It explains the principles of writing for impact, illustrated by realistic examples. Through dozens of samples and exercises, you will learn how to compose all the end-products of writing you need, including a firm's marketing or promotion materials; responses to RfPs; communications about projects with clients, staff, consultants, and public agencies; and writing for publication. The book considers both print and electronic formats, such as sending e-mail and the development of Web sites, as well as oral presentations."--BOOK JACKET.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "232 p. :".
- catalog identifier "0393730263".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "New York : W.W. Norton,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "808/.0662 21".
- catalog subject "Architectural services marketing United States.".
- catalog subject "Architecture Vocational guidance.".
- catalog subject "Design services United States Marketing.".
- catalog subject "Engineering services marketing United States.".
- catalog subject "NA1996 .K57 1998".
- catalog subject "Writing Handbooks, manuals, etc.".
- catalog title "Writing for design professionals : a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations, and job applications for architects, engineers, and interior designers / Stephen A. Kliment.".
- catalog type "text".