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- catalog contributor b11005296.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "pt. I. Introduction to Advertising and Sales Promotion. 1. Evolution of Advertising and Sales Promotion as Strategic Decisions. 2. The Regulatory Environment of Promotion. 3. Advertising Agencies and the Creative Process -- pt. II. Communication Strategy. 4. Introduction to Persuasion. 5. How to Win and Hold Consumers' Attention. 6. Persuasion with Information and Argument. 7. Persuasion with Emotion: Use of Drama, Humor and Music. 8. Persuasion Using Endorsers -- pt. III. Sales Promotion Strategy. 9. Overview of Sales Promotions. 10. Retail Promotions. 11. Trade Promotions. 12. Consumer Promotions -- pt. IV. Planning Advertising and Sales Promotion. 13. Setting Goals for Advertising and Sales Promotion.".
- catalog extent "xvii, 483 p. :".
- catalog hasFormat "Advertising and sales promotion strategy.".
- catalog identifier "0321014111".
- catalog isFormatOf "Advertising and sales promotion strategy.".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "Reading, Mass. : Addison-Wesley,".
- catalog relation "Advertising and sales promotion strategy.".
- catalog subject "658.8/2 21".
- catalog subject "Advertising.".
- catalog subject "HF5823 .T27 1998".
- catalog subject "Marketing Management.".
- catalog subject "Sales promotion.".
- catalog tableOfContents "pt. I. Introduction to Advertising and Sales Promotion. 1. Evolution of Advertising and Sales Promotion as Strategic Decisions. 2. The Regulatory Environment of Promotion. 3. Advertising Agencies and the Creative Process -- pt. II. Communication Strategy. 4. Introduction to Persuasion. 5. How to Win and Hold Consumers' Attention. 6. Persuasion with Information and Argument. 7. Persuasion with Emotion: Use of Drama, Humor and Music. 8. Persuasion Using Endorsers -- pt. III. Sales Promotion Strategy. 9. Overview of Sales Promotions. 10. Retail Promotions. 11. Trade Promotions. 12. Consumer Promotions -- pt. IV. Planning Advertising and Sales Promotion. 13. Setting Goals for Advertising and Sales Promotion.".
- catalog title "Advertising and sales promotion strategy / Gerard J. Tellis.".
- catalog type "text".