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- catalog contributor b11020380.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "pt. I. Background Information. 1. The Market is the Message. 2. The Concept of Strategy. 3. Communicating the Strategic Market Plan. 4. Skeleton Strategic Market Plan. 5. Alban Chemicals: a Completed Strategic Market Plan -- pt. II. Developing a Strategic Market Plan. A1. Introduction and Background to the Plan. A2. Executive Summary. B1. Defining the Business. B2. Product Market Portfolio. B3. Analysing the Environment. B4. Analysing the Firm. B5. Key Strategic Issues. C1. Future Mission Goals, Targets and Portfolios. C2. Gap Analysis. C3. The Strategies. D1. Tactics and Implemention. D2. Resources for the Strategic Plan.".
- catalog extent "xiii, 363 p. :".
- catalog hasFormat "Strategic market planning.".
- catalog identifier "0471979325 (cloth)".
- catalog isFormatOf "Strategic market planning.".
- catalog isPartOf "Wiley series in practical strategy".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Chichester ; New York : Wiley,".
- catalog relation "Strategic market planning.".
- catalog subject "658.8 21".
- catalog subject "HF5415.13 .M3695 1998".
- catalog subject "Marketing Management.".
- catalog tableOfContents "pt. I. Background Information. 1. The Market is the Message. 2. The Concept of Strategy. 3. Communicating the Strategic Market Plan. 4. Skeleton Strategic Market Plan. 5. Alban Chemicals: a Completed Strategic Market Plan -- pt. II. Developing a Strategic Market Plan. A1. Introduction and Background to the Plan. A2. Executive Summary. B1. Defining the Business. B2. Product Market Portfolio. B3. Analysing the Environment. B4. Analysing the Firm. B5. Key Strategic Issues. C1. Future Mission Goals, Targets and Portfolios. C2. Gap Analysis. C3. The Strategies. D1. Tactics and Implemention. D2. Resources for the Strategic Plan.".
- catalog title "Strategic market planning : a blueprint for success / Patrick McNamee.".
- catalog type "text".