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- catalog contributor b11020407.
- catalog contributor b11020408.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Challenges in emerging markets ; P.T. Food Specialities, Indonesia ; Marketing in Eastern Europe markets ; Sony in Poland ; The challenge to market in Japan ; Kirin Brewery Co. Ltd. : the dry beer war ; Philip Morris K.K. ; The Pan-European challenge ; Nokia data ; Worldwide robotics industry ; The world paint industry ; The managerial challenge : implementing interna- tional marketing programs. Includes case studies.".
- catalog description "Includes bibliographical references.".
- catalog extent "xv, 461 p. :".
- catalog hasFormat "Cases in international marketing.".
- catalog identifier "0130374741".
- catalog isFormatOf "Cases in international marketing.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice Hall,".
- catalog relation "Cases in international marketing.".
- catalog subject "382/.6 20".
- catalog subject "Export marketing Case studies.".
- catalog subject "Foreign trade".
- catalog subject "HF1009.5 .C343 1995".
- catalog tableOfContents "Challenges in emerging markets ; P.T. Food Specialities, Indonesia ; Marketing in Eastern Europe markets ; Sony in Poland ; The challenge to market in Japan ; Kirin Brewery Co. Ltd. : the dry beer war ; Philip Morris K.K. ; The Pan-European challenge ; Nokia data ; Worldwide robotics industry ; The world paint industry ; The managerial challenge : implementing interna- tional marketing programs. Includes case studies.".
- catalog title "Cases in international marketing / Jean-Pierre Jeannet ... [et al.].".
- catalog type "Case studies. fast".
- catalog type "text".