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- catalog contributor b11029575.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "ch. 1. Why teens are important consumers -- ch. 2. Teens, products, and brands -- ch. 3. Teens and media -- ch. 4. Teen activities and interests -- ch. 5. Teen trends and social hierarchy -- ch. 6. Teens and music -- ch. 7. Choosing the right celebrity -- ch. 8. Teen values -- ch. 9. Essence of being teen -- ch. 10. Teen social concerns -- ch. 11. Advertising to teens -- ch. 12. How to research teens.".
- catalog extent "xiv, 311 p. :".
- catalog identifier "0962809292".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Ithaca, N.Y. : New Strategist Publications, Inc.,".
- catalog subject "658.8/348 20".
- catalog subject "Advertising.".
- catalog subject "Consumer behavior.".
- catalog subject "HF5415.32 .Z65 1995".
- catalog subject "Marketing.".
- catalog subject "Teenage consumers.".
- catalog tableOfContents "ch. 1. Why teens are important consumers -- ch. 2. Teens, products, and brands -- ch. 3. Teens and media -- ch. 4. Teen activities and interests -- ch. 5. Teen trends and social hierarchy -- ch. 6. Teens and music -- ch. 7. Choosing the right celebrity -- ch. 8. Teen values -- ch. 9. Essence of being teen -- ch. 10. Teen social concerns -- ch. 11. Advertising to teens -- ch. 12. How to research teens.".
- catalog title "Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo.".
- catalog type "text".